Sector Automoción | Datos e insights

Social Media Consumption by Generation

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Access the most complete behavioural and contextual profiling, based on real data.
Media and Publicity
Single source media consumption and advertising efficiency measurement: Linear TV, CTV and HbbTV; Radio and Digital; OOH
Digital performance
Benchmarking of thousands of digital services monitored in real time.
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Social Media Consumption by Generation

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Automotion

The digital channel is key to the vehicle search activation and search process.

We allow you to browse our users to detect which individuals are visiting Automotion Apps and/or Websites (brands, purchase and sales portals, spare parts, driving experience, etc) and you can see how they browse (shared interests, combination of purchase and sales portals and/or brands etc.).

Take advantage of our Audio-matching technology to measure the advertising efficiency of your Crossmedia campaign with Single-Source methodology.

We have data from hundreds of companies

Go beyond your company's data and analyze all companies equally from a representative sample.

Data and insights with Zero Party observational Data

Smartme Analytics uses their zero party data observational technology. Monitor the interactions between the digital environment of the most representative sample of digital consumers in Spain . Trust us, we know what they're doing and not only what they say they're doing.

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Discover, learn more about and analyse the behaviour of your and your consumers' digital users in real time.

Analyse your competitive digital context

Analysis and monitoring of the sector's main apps and websites. We make a benchmark with the main KPIs.

Optimise your advertising investment

Discover the individual's online and offline Crossmedia consumption. This “Single Source” solution with Audio-Matching technology will allow you to measure and improve the efficiency of your advertising campaigns.

INSIGHT

Tailored reports

We provide the analysis of the data you need, expanding knowledge which will allow you to build successful strategies that will have direct impact on your business (brand studies, satisfaction surveys, NPS, U&A, competitive context, etc).

TEST & BUILD

We will help you to test your products

If you have an idea, a prototype, new digital product or service...we know how to help you!

We will support you throughout the creation, development and validation process for new digital products and services (concept, product, usability tests, etc).

TARGET

Get to know your customers

We identify the targets of interest and explore their sociodemographic profile, media and entertainment consumption habits and their digital footprint (Social media, shared audiences, App use, etc). Adapt your solution to each one!

MEASURE

Optimise your media investment

Optimise your advertising campaign with Crossmedia monitoring (TV, digital, radio etc.).

Analyse the coverage and scope of the campaign, as well as the creativity diagnosis and its impact on the brand (Brand Lift).

optimizeInvest. Thanks to our single-source technology, we know what the optimal distribution of advertising measures is to reach your desired target.

Contact us and we will send you more information!

Request a meeting with our analysts specialised in Automotion. We will be happy to help you with what ever you need. We have a lot to offer and we will do whatever we can!

360º consumer

Media and Publicity

Digital performance

Automotion

We have data from hundreds of companies

Data and insights with Zero Party observational Data

intro:title:meetConsumer

Analyse your competitive digital context

Optimise your advertising investment

Tailored reports

We will help you to test your products

Get to know your customers

Optimise your media investment

Contact us and we will send you more information!

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