Sector Gran Consumo | Datos e insights

Consumo Redes Sociales por Generación

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360º consumer
Access the most complete behavioural and contextual profiling, based on real data.
Media and Publicity
Single source media consumption and advertising efficiency measurement: Linear TV, CTV and HbbTV; Radio and Digital; OOH
Digital performance
Benchmarking of thousands of digital services monitored in real time.
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FMCG
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Urban mobility

Consumo Redes Sociales por Generación

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FMCG

Measure your brand's advertising 360° and observe the digitalisation of the basket.

Online shopping is more and more common, and the fastest-growing trend. Don't miss the chance to take advantage of this valuable channel to generate brand presence and gain loyalty!

Observe the behaviour, tastes and interests of your customers and potential customers: what are their purchasing habits? Here do they buy? Where do they live? Etc.

Make the most of our observational and cross media measuring using our Single-Source methodology and see which ones have actually been exposed to your advertising. Do you want to know what they think about the campaign? The impact on your brand? The call to action?.

Try combining observational data with the power of declared data!

We have data from hundreds of companies

Go beyond your company's data and analyze all companies equally from a representative sample.

Data and insights with Zero Party observational Data

Smartme Analytics uses their zero party data observational technology. Monitor the interactions between the digital environment of the most representative sample of digital consumers in Spain . Trust us, we know what they're doing and not only what they say they're doing.

Optimise your advertising investment

Discover the individual's online and offline Crossmedia consumption. This “Single Source” solution with Audio-Matching technology will allow you to measure and improve the efficiency of your advertising campaigns.

See how the consumer browses

Discover, learn more about and analyse the behaviour of digital users in real time, as well as your customers' interests

We place your customers at your disposal

We know our community well and we know who your customers are. You can observe their digital behaviour and ask them what they need at all times.

TARGET

Get to know your customers

We provide the analysis of the data you need, expanding knowledge which will allow you to build successful strategies that will have direct impact on your business (brand studies, satisfaction surveys, NPS, U&A, competitive context, etc).

TEST & BUILD

We will help you to test your products

If you have an idea, a prototype, new digital product or service...we know how to help you!

We will support you throughout the creation, development and validation process for new digital products and services (concept, product, usability tests, etc).

TARGET

Get to know your customers

We identify the targets of interest and explore their sociodemographic profile, consumption habits, preferences and digital footprint (Social media, shared audiences, App use, etc). Adapt your solution to each one!

MEASURE

Optimise your media investment

Optimise your advertising campaign with Crossmedia monitoring (TV, digital, radio etc.).

Analyse the coverage and scope of the campaign, as well as the creativity diagnosis and its impact on the brand (Brand Lift).

optimizeInvest. Thanks to our single-source technology, we know what the optimal distribution of advertising measures is to reach your desired target.

Contact us and we will send you more information!

Request a meeting with our analysts specialised in Great Consumption. We will be happy to help you with what ever you need. We have a lot to offer and we will do whatever we can!

360º consumer

Media and Publicity

Digital performance

FMCG

We have data from hundreds of companies

Data and insights with Zero Party observational Data

Optimise your advertising investment

See how the consumer browses

We place your customers at your disposal

Get to know your customers

We will help you to test your products

Get to know your customers

Optimise your media investment

Contact us and we will send you more information!

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