Sector Utilities | Datos e insights

Social Media Consumption by Generation

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360º consumer
Access the most complete behavioural and contextual profiling, based on real data.
Media and Publicity
Single source media consumption and advertising efficiency measurement: Linear TV, CTV and HbbTV; Radio and Digital; OOH
Digital performance
Benchmarking of thousands of digital services monitored in real time.
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Utilities
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Social Media Consumption by Generation

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Utilities

Observational data of new digital consumers in real time.

Access to all digital and offline activity generated by thousands of digital users in real time, transforming this data into insights that help with strategic decision making. Thanks to observational technology, we can continuously measure the performance of your and your competition's websites and apps.

Get to know your and your competition's digital consumers to boost sales, develop efficient digital strategies, improve customer experience and increase your market quota. Try combining real observational data with the power of declared data!

We have data from hundreds of companies

Go beyond your company's data and analyze all companies equally from a representative sample.

Data and insights with Zero Party observational Data

Data and insights based on zero party observational data obtained in real time, of the most representative sample of digital consumers in Spain.

Knowledge of the consumer

Analyse the behaviour and digital habits of your users and the competition in real time.

Sector digital performance

Analysis and monitoring of the main apps and websites in the sector to build a benchmark with the main KPIs.

Optimisation of advertising investment'

Individuals' online and offline media consumption. This “single source” solution will allow you to improve the efficiency of your advertising campaigns.

INSIGHT

Tailored reports

We provide the analysis of the data you need, expanding knowledge which will allow you to build successful strategies that will have direct impact on your business (brand studies, satisfaction surveys, NPS, U&A, competitive context, etc).

TEST & BUILD

We will help you to test your products

If you have an idea, a prototype, new digital product or service...we know how to help you!

We will support you throughout the creation, development and validation process for new digital products and services (concept, product, usability tests, etc).

TARGET

Get to know your customers

We identify the targets of interest and explore their sociodemographic profile, media and entertainment consumption habits and their digital footprint (Social media, shared audiences, App use, etc). Adapt your solution to each one!

MEASURE

Optimise your media investment

Optimise your advertising campaign with Crossmedia monitoring (TV, digital, radio etc.).

Analyse the coverage and scope of the campaign, as well as the creativity diagnosis and its impact on the brand (Brand Lift).

optimizeInvest. Thanks to our single-source technology, we know what the optimal distribution of advertising measures is to reach your desired target.

Request an introductory meeting with one of our analysts

Request a demo to learn first hand how to analyse digital consumers' behaviour and understand the utilities sector's competitive context in depth.

360º consumer

Media and Publicity

Digital performance

Utilities

We have data from hundreds of companies

Data and insights with Zero Party observational Data

Knowledge of the consumer

Sector digital performance

Optimisation of advertising investment'

Tailored reports

We will help you to test your products

Get to know your customers

Optimise your media investment

Request an introductory meeting with one of our analysts

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