BBVA

Smartme Analytics impulsa la iniciativa “The Future of Measurement” con el objetivo de comprender, identificar y priorizar las necesidades de los anunciantes en el ámbito de la medición de campañas publicitarias y de inversiones en medios, para llegar eficazmente a sus audiencias clave.

<figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck66fd570ff384f5989.png"></figure>Smartme Analytics is driving ‘The Future of Measurement’ initiative with the aim of understanding, identifying and prioritising the needs of advertisers in the field of measurement of advertising campaigns and media investments, in order to effectively reach their key audiences.&nbsp;Inspired by similar movements in the US and UK, ‘The Future of Measurement’ is a local project that gives a voice to leading advertisers operating in Spain, promoting a transparent and objective approach to advertising measurement.&nbsp;Traditionally, movements to review measurement systems and methodologies have been led by the media. However, the purpose of ‘The Future of Measurement’ is to give a leading role to advertisers, allowing them to express their real information needs. This is why the initiative has been presented to the Spanish Association of Advertisers (AEA) prior to its launch.&nbsp;In today's media landscape, it is crucial to understand and evaluate the performance of different media, both individually and together, in order to effectively reach consumers. Measuring advertising effectiveness provides critical data to guide future investments and allows brands to identify the strengths and weaknesses of their campaigns. As advertising is an important and costly part of the marketing mix, it is vital to measure the impact of each campaign well in order to optimise advertising strategies and budgets.&nbsp;In a first stage, advertisers will be able to anonymously and voluntarily express their concerns, needs and priorities, selecting the most relevant issues and indicators for the future of advertising measurement appropriate to the current market context. The results obtained will be shared with key players in the advertising industry, so that the ‘North Star’ of measurement is guided by the real concerns expressed by advertisers.&nbsp;With this initiative, Smartme Analytics is committed to transparent measurement that serves the interests of brands. The ultimate goal of ‘The Future of Measurement’ is to maximise the value of advertising campaigns. Smartme Analytics continues its efforts to develop solutions that improve the integrated measurement of media and advertising campaigns.&nbsp;If you want to participate, please do not hesitate to contact us! contact@smartmeanalytics.com&nbsp;

Smartme Analytics promueve la iniciativa ‘The Future of Measurement’

If you are looking to better evaluate the performance of your media campaigns and their contribution at each stage of the funnel, there is good news. While the advertising industry has used very basic probabilistic approaches such as the Sansbury's formula to deduplicate audiences, today's cross-media campaigns require more advanced and scientific approaches.

<h3>Do you monitor the performance of your crossmedia campaigns?</h3>&nbsp;If you are looking to better evaluate the performance of your media campaigns and their contribution at each stage of the funnel, there is good news. While the advertising industry has used very basic probabilistic approaches such as the Sansbury's formula to deduplicate audiences, today's cross-media campaigns require more advanced and scientific approaches. Thanks to cross-platform and single source measurement such as Smartme, we can now deduplicate audiences in a deterministic way, offering unified, comparable and objective metrics of Reach and Frequency. The best thing is that, on the same audience, we can measure the advertising effectiveness of your campaigns.<h3>Check if your advertising is working</h3>&nbsp;We help you quickly find out if your advertising campaigns are really working. In a competitive environment of media and platforms with increasingly fragmented audiences, it is very difficult to have clear, comparable and objective data on the effectiveness of campaigns. Don't settle for past formulas that confuse and give a biased view.Smartme has the most reliable, objective and rigorous methodology on the market so that you can clearly evaluate how your campaigns and media mix are working.<figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck66f132b2b28849856.png"></figure>A measurement solution based on technology and data collected continuously from a Single Source panel of more than 8,000 individuals, representative of society. This gives us detailed knowledge of media and advertising consumption, according to each individual's socio-demographic, attitudinal, interest and purchasing habits.<h3>Complete cross-platform measurement</h3>&nbsp;Smartme measures advertising impact across all media; Linear TV, Connected TV, OTT, VOD, OOH, DOOH, Radio, Online Audio, Display and Cinema for a holistic view of how we are reaching our target. Our data allows us to monitor campaign traceability at all stages of the funnel. &nbsp;<figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck66f132d3942259244.png"></figure>A unique product in the market:&nbsp;1.UPPER FUNNEL: Know the reach and frequency of your campaign. Global and exclusive coverage, by media and/or medium: What Incremental Reach have I had in one medium or medium over another, how do different media duplicate? Know the overlaps between them to optimise your planning.&nbsp;2.MIDDLE FUNNEL: Carry out Brand Lift studies to analyse the effectiveness of the campaign. Ensure notoriety and advertising recall by knowing which media exclusively or jointly improve your brand awareness. Analyse the creativity and understanding of the message, so relevant to the success of campaigns. Know the consideration and purchase intention of your product in the eyes of consumers.&nbsp;3. LOW FUNNEL: Examine the conversion, how is that digital activation, have I managed to move traffic to the web or to use the app more? Measure the traffic to the point of sale that is actually driving the campaign and analyse the contribution by medium.&nbsp;Our methodology is always carried out with real, observed (not declared) exposure data of the campaign. This way you can compare results between Exposed vs Unexposed to better control the effectiveness of advertising in each medium.Dig deeper into the impact on the different Targets, generic or core: have I really impacted the Low TV Viewers, how many new users do I reach with Connected TV in women 18-34, what is my coverage and frequency in Heavy Users of beer, etc.Ensure quick control of your campaign performance and optimise your media budget with technology and data on your cross media impacts.Single Source Methodology to Plan, Measure and Optimise your Crossmedia campaigns with objectivity and rigour.&nbsp;

How to monitor whether your campaigns are working

In today's market, there are numerous options for placing your ads, from more traditional media to fully digital platforms. This variety offers great opportunities, but also poses a huge challenge in terms of optimising Coverage and Frequency.

In today's market, there are numerous options for placing your ads, from more traditional media to fully digital platforms. This variety offers great opportunities, but also poses a huge challenge in terms of optimising Coverage and Frequency.&nbsp;First, we must understand the holistic media consumption of our targets, and this must be done through up-to-date and comparable data that gives us reliability on the Net Coverage we are going to obtain. The absence of reliable information will lead to inefficient budget management. On the other hand, if we have a tool that provides us with data on key media indicators such as Affinity, Total Coverage of each media, and Incremental Coverage between media, we will be able to determine the optimal mix for our multimedia advertising plan.&nbsp;When deciding to combine several platforms, the difficulty will increase, as an incorrect selection will result in the same target being impacted too many times, while a part of our target audience will never be reached.&nbsp;Using Smartme's cross-media data platform, you will be able to discover the incremental coverage that each medium gives you, for each target, based on a basic planning that provides most of the coverage. Linear TV or platforms such as YouTube are usually the ones that provide most of that reach. Other video platforms, CTV, and social platforms themselves are good alternatives to increase target coverage and reinforce the message thanks to the capacity for segmentation and frequency control. In terms of net reach, Incremental Coverage (IC) data is essential to manage your advertising budget efficiently, as it allows you to maximise the reach and effectiveness of your campaign without saturating your audience with repetitive messaging.&nbsp;To show the value of this tool we have created a report that reveals key data on the potential coverage of platforms such as YouTube, Facebook, Instagram, X or TikTok. Through this data we will discover which combination is the most efficient for different types of targets, achieving more incremental coverage. In addition, we will reveal the affinity of each platform for the different target audiences selected. Affinity, combined with Net Coverage, also helps us to objectively assess the ability of our media mix to achieve effectiveness in terms of reach, but also relevance and engagement by reaching the audience through the media that the target audience consumes the most.&nbsp;<h3>Want to know our latest analysis on the Global and Incremental Coverage of the main Social Platforms?&nbsp;</h3><figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck669f8e37178051011.png"></figure>

How much reach do we really get if we combine YouTube with   Facebook, Instagram, X or TikTok?

Users are changing their entertainment habits, and social platforms, taking advantage of the value of their data, are adapting to capture the attention and satisfy the needs of their viewers. These innovative platforms are trying to adjust their marketing strategies to current trends by adapting their algorithms and functionalities to increase their engagement, and thus their effectiveness. 

Users are changing their entertainment habits, and social platforms, taking advantage of the value of their data, are adapting to capture the attention and satisfy the needs of their viewers. These innovative platforms are trying to adjust their marketing strategies to current trends by adapting their algorithms and functionalities to increase their engagement, and thus their effectiveness.&nbsp;&nbsp;How do we determine whether these platforms, independently or in combination, are useful to reach the targets we want to impact?&nbsp;To begin with, we must analyse the Affinity of each platform with respect to the target we want to impact, comparing that same Affinity with that of the rest of the population in order to identify the differences and obtain whether that Affinity is positive or negative and in what proportion. Affinity tells us where we are making the most of the target's consumption. It tells us how "fit" a medium is to reach a certain target audience compared to the rest of the population. If the (Affinity) index exceeds 100, the medium or platform is more affine to our target. The higher the index, the more affinity it indicates.&nbsp;&nbsp;In this case, we are going to choose a specific target to simulate a case in which we will analyse affinity. Our selected target on this occasion will be men under 35 years of age, whether they are low, medium or high TV viewers. Knowing the Affinity of the different platforms in this segment of the population will allow us to personalise the marketing strategy to maximise the impact and effectiveness of our message. By controlling the Affinity we will ensure the relevance of the campaign in this population group, thus increasing the probability of success and connection with our audience.&nbsp;&nbsp;Another indicator to consider is the Coverage provided by each platform. In other words, the reach capacity of each platform to reach my target in a given period. The incremental coverage provided by the different platforms that we are going to consider in the media mix will also be important. For example, what affinity does Twitch vs YouTube give me, and what coverage capacity do they give me combined? And even what is the capacity of Twitch to reach new users (incrementality) compared to other media I am considering (a social network, television, etc).&nbsp;&nbsp;All these data -Accuracy, Total Coverage, Incremental Coverage- are key to make more precise decisions about the most effective media to reach my target. That is why it is essential to have these metrics for all the media and supports we want to consider: Linear TV, CTV, Social, etc. Cross-media and single source measurement data help us to have unified and comparable metrics to make decisions more quickly and accurately.&nbsp; &nbsp;&nbsp;We now return to our case study, the target of men under 35 (regardless of their TV viewing intensity, including Low, Medium, and High TV Viewers). After analysing the collected media consumption data from June 2024 (using crossmedia observational technology and on a single source panel), we can identify that Twitch is a platform with a very high Affinity for men under 35 in all these targets.&nbsp;&nbsp;Twitch is a video streaming platform that was originally designed to broadcast video game games. Over time, it has evolved towards a variety of different content, and nowadays you can find everything from entertainment programmes to the broadcasting of events such as La Velada de Ibai, which has a large number of viewers. It is interesting to see how affinity varies according to the intensity of linear television consumption. You can consult the data here. And, if you want to consult Incremental Coverage data, and data from other media, you can access the <a href="https://platform.smartmeanalytics.com/login">MEDIA PLANNER</a> on our platform.<figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck6683ef23826d83457.png"></figure><a href="https://www.smartmeanalytics.com/en/contacto">&nbsp; Contact us for more holistic consumption data on your target!&nbsp;</a>

Still not familiar with the performance of new platforms in terms of affinity? 

As advertising and marketing professionals, we know that each segment is unique. Their behaviour evolves. So is their media consumption. And yet, traditional sources of information are increasingly ineffective because they focus on a siloed view of each medium in isolation.

As advertising and marketing professionals, we know that each segment is unique. Their behaviour evolves. So is their media consumption. And yet, traditional sources of information are increasingly ineffective because they focus on a siloed view of each medium in isolation. Even when it comes to television consumption, the data is limited to providing information only on consumption in the home.&nbsp;Today's hyper-connected consumer enjoys content holistically and transversally, according to taste and convenience. In different environments and platforms. If we want to connect with relevance, methodologies that give us partial data on media consumption are useless. Our aim is to offer as complete a view as possible that reflects the current reality of crossmedia consumption. Analysing individually, but also in aggregate, the reality of each target through a more effective methodology that meets the current challenges of planning and optimising advertising campaigns.&nbsp;We are constantly asking questions. We also listen to the doubts that arise in the market. And this was one of the most repeated in the last few weeks: Where to find women under 35 who are high TV viewers, how to reach this target with media that gets reach and attention?&nbsp;This target represents a crucial demographic for advertisers and brands alike. This audience not only consumes a significant amount of TV content, so they can be easily impacted, but they also play an important role in purchasing decisions within their households regarding different sectors such as insurance, finance, telecommunications, fashion, energy, automotive... which makes them an attractive target for well-designed marketing strategies. It is essential to know through which media we can effectively connect with this influential target.&nbsp;In this case, we provide you with a winning mix, which is positioned as a leader in both Coverage and Affinity. With data derived from the traceability of the consumption of any media, continuously and always updated, we can identify winning combinations. Here we present a "safe bet" for the target we want to reach: Telecinco, and the on-demand digital TV platform Mi Tele, both from Mediaset España, are the leaders in Coverage and Reach in this target of young female buyers.&nbsp;<figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck666c2946a64b61029.png"></figure>&nbsp;Face the new reality of multi-platform consumption, from data collected with people based observational technology through audiomatching, navigation tracking, geolocation and tagging, without relying on third party cookies.&nbsp;If you want to find out more, you can access the <a href="https://platform.smartmeanalytics.com/media/audience-locator">MEDIA PLANNER </a>on our platform: it analyses different targets and identifies the best combinations to reach your target audience. <a href="https://www.smartmeanalytics.com/contacto">You can also consult us!</a>&nbsp;Don't settle for outdated, declared or isolated data for each medium!&nbsp;&nbsp;&nbsp;

Which two media gain in coverage and affinity to connect with young women responsible for household purchases?

In recent weeks there has been a lot of talk about the phenomenon of Operación Triunfo 23 and the audience success it has generated. Different sources have tried to measure the number of people who have followed the galas. At Smartme, we are not far behind: we reveal the Audience Data of Operación Triunfo 23 on Amazon Prime Video. 

In the last few weeks, the Operación Triunfo 23 phenomenon has been on everyone's lips, and no wonder. This new edition has marked a milestone by changing the way viewers enjoy the live shows: for the first time in the programme's history, the galas are broadcast exclusively on Amazon Prime Video! This strategy, orchestrated by the American streaming giant, has generated unprecedented expectation in terms of audiences.&nbsp;Operación Triunfo 23 has been the hot topic of the last few weeks, and rightly so! Understanding the phenomenon is of interest to the whole industry: advertisers, agencies, publishers and platforms. Different sources have tried to measure the volume of people who have followed the galas.&nbsp;At Smartme, we are not far behind:Out of curiosity and with the aim of providing unique, transparent and independent viewing figures, we have carried out an exhaustive analysis of the results of the entire season.&nbsp;Exciting ResultsWe are excited to share the results of our comprehensive analysis. We have revealed the total number of unique viewers, as well as the distribution by age group. In addition, we have examined the impact on OT app usage and on Amazon Prime, showing audience interest beyond the live shows.&nbsp;A New Era in EntertainmentOperación Triunfo 23 has marked a before and after in the way television content is consumed. The move to a streaming platform such as Amazon Prime Video has not only been a change of channel, but a revolution in the way we interact with the programmes we love.&nbsp;The Power of DataOur analysis reveals not only numbers, but also audience trends and behaviours. This data is valuable to better understand audience preferences and adapt content strategies accordingly.&nbsp;ConclusionsIn short, Operación Triunfo 23 has conquered not only the hearts of its fans, but also the world of entertainment with its innovative broadcasting strategy. &nbsp;&nbsp;Register for free on our measurement platform and download the full report 👇👇👇

Audiences Operación Triunfo 2023

We reveal the Audience figures for Operación Triunfo 23 on Amazon Prime Video

Smartme Analytics presented an innovative advertising simulator at AEDEMO TV, using an ingenious comparison with the famous Schrödinger's Cat experiment. A revolutionary solution that harnesses the potential of cross-media measurement to better understand the incremental reach of media in a real advertising campaign without requiring upfront investment.

It is no secret that advertisers and agencies continue to demand better measurement of their media advertising efforts. As time goes by and more and more advertising possibilities emerge, both in terms of technology and the emergence of new media, this reality becomes more and more complex for everyone and it becomes more and more difficult to make the right decisions.&nbsp;In this situation, cross-media measurement presents an opportunity for everyone to better understand the combined impact of advertising campaigns. By measuring different media on the same individuals, cross-media measurement provides accurate information on the reach, frequency or effectiveness of all media. And although it is already widely used in the field of advertising measurement, its application to planning still has some reservations that Smartme Analytics wants to combat with its new measurement solution.&nbsp;<figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck65ead81fb1e53837.png"></figure>Taking advantage of this seminar, Smartme Analytics presented an innovative solution that harnesses the potential of this cross-media measurement to better understand the incremental reach of media in a real advertising campaign. It does this through an advertising simulator in which they use the actual media consumption data of their panellists to accurately recreate the potential impact of an advertising campaign in those media.<h3>&nbsp;</h3><h3>The Schrödinger's cat experiment</h3>&nbsp;In this new solution, the company specialised in advertising measurement proposes an exercise in which it is able to measure an advertising campaign and, by using statistical models based on the media consumption of those same people, it can recreate changes in that campaign to anticipate the results that they would bring to it in terms of incremental coverage, without the need for the advertiser to actually carry them out.&nbsp;To do this, they run thousands of realistic simulations of these potential changes and analyse the effect on the actual campaign measured, simulations that can be done with great accuracy thanks to the detailed information they have from their panellists, on whom they measure both advertising impact and media consumption.&nbsp;After a clever comparison with the famous Schrödinger's Cat experiment, Smartme Analytics showed an example of how an advertiser could simulate the impact of 2 million additional impressions in different media on a real campaign of 100 GRP's on TV.&nbsp;

Smartme Analytics presents on AEDEMO TV an advertising simulator to better understand incremental media coverage.

What would happen if...?

Smartme Analytics launches its new Digital Customer Acquisition Index, designed to provide financial institutions with a detailed view of who is leading the way in digital customer acquisition and retention. 

At Smartme Analytics, we have developed an innovative Digital Capture Index that gives you a unique insight into the financial institutions that excel at capturing and retaining customers in the digital environment.&nbsp;Thanks to our observational methodology, we can know, in an agile and automated way, the number of users who start using a banking application "from 0", as well as those digital users who stop using any of them. In addition, it is also able to identify if there has been any transfer of users between different apps.&nbsp;As Isabel Garcia Benayas, Data Analyst at Smartme Analytics explains "it is a quarterly index that monitors in real time the interaction of thousands of users with banking apps to identify new digital users in this market, which is immersed in a commitment to purely online accounts and an increase in their recruitment and retention strategies".&nbsp;<h3>New users and 'abandoners', identified in detail</h3>&nbsp;The collection of data on the daily use of financial applications by real customers, obtained with their consent in an observational and passive manner, allows the identification of the institutions with the best mobile banking user acquisition rate.&nbsp;Although in absolute terms, large financial institutions such as Banco Santander and BBVA lead in the acquisition of digital users, the differential value of the index lies in revealing which institution manages to capture a higher percentage of customers compared to its market share.&nbsp;To ensure the robustness and veracity of the data, the composition of the index is rigorous, requiring six-monthly monitoring periods for the sample analysed.&nbsp;<h3>EVO Banco stands out as Leader in Digital User Acquisition</h3>&nbsp;According to the most recent data for 2023, EVO Banco stands out as the leader in the rate of digital user acquisition in relative terms. This is further supported when looking at the churn rate, where the youngest users (18-24 years old) show outstanding loyalty, with only 2% churn rate. In contrast, the 45-54 age group has the highest percentage, reaching 28%.&nbsp;<h3>Do you want to access the results of the 14 financial institutions analysed?</h3><a href="https://www.smartmeanalytics.com/contacto">Contact with us</a>

Digital Capture Index: which institutions are leading in customer acquisition and retention?

Access the Results of 14 Financial Institutions.

Haz frente a la nueva realidad de consumo multiplataforma, identificando de forma fácil y rápida la combinación de soportes crossmedia que aporta mayores coberturas incrementales al plan de medios teniendo también en cuenta la Afinidad del target con cada soporte.

Haz frente a la nueva realidad de consumo multiplataforma&nbsp;con datos determinísticos y actualizados,&nbsp;identificando de forma fácil y rápida la combinación de soportes crossmedia que aporta mayores coberturas incrementales al plan de medios teniendo también en cuenta la afinidad del target con cada soporte.&nbsp;<ul><li>¿Qué soportes aportan mayores&nbsp;Coberturas Incrementales&nbsp;al plan de medios?,&nbsp;</li><li>¿Cuáles tienen más&nbsp;Afinidad&nbsp;con el target al que me dirijo?</li><li>¿En qué medios debo invertir para impactar a mi audiencia?</li></ul>&nbsp;Responde a todas estas preguntas con la solución de planificación crossmedia basada en datos rigurosos y objetivos del consumo holístico de medios.&nbsp;<a href="https://platform.smartmeanalytics.com/register?url=media/audience-locator?plan=localizador_de_audiencias">SOLICITA ACCESO AL PLANIFICADOR DE MEDIOS</a><figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck65ae907f6700a5947.png"></figure>Una solución sencilla e intuitiva que permite a agencias, anunciantes y soportes:&nbsp;<ul><li>Conocer los medios con los que son más afines las audiencias:&nbsp;</li></ul>Los intereses de las audiencias evolucionan, la aparición de nuevas plataformas cambia sus preferencias y los agentes del mercado deben seguir estos cambios en tiempo real para garantizar que sus campañas publicitarias tengan el impacto deseado en el público objetivo al que desean llegar.&nbsp;<ul><li>Conseguir mayores coberturas incrementales con el mismo presupuesto:</li></ul>El consumo de medios ha cambiado. Lo que no ha cambiado, ha sido el presupuesto publicitario. Las agencias y anunciantes necesitan saber con precisión dónde deben invertir su presupuesto para alcanzar las mayores coberturas netas y, en consecuencia, disparar el retorno de su inversión publicitaria.&nbsp;<ul><li>Evitar solapamientos entre medios:</li></ul>En este entorno multiplataforma cobra especial importancia detectar el solapamiento entre medios para evitar gastar gran parte del presupuesto re-impactando a la misma audiencia en diferentes canales.&nbsp;<ul><li>Detectar cambios en el consumo crossmedia de las audiencias:</li></ul>Resulta crucial contar con una visión omnicanal del consumo completo de medios que realizan las audiencias, ya sea TV Lineal, CTV, Digital, Radio o Exterior, para poder tomar decisiones ágiles que aseguren el éxito de la campaña.&nbsp;&nbsp;<h3>¿Cómo lo hace?&nbsp;¡Muy sencillo!</h3>¡En tan sólo 3 pasos tendrás tu plan óptimo de medios! Te lo mostramos:&nbsp;<h3>&nbsp; &nbsp; &nbsp; &nbsp; 1. Selecciona el target que quieres impactar.</h3>Tendrás la posibilidad de escoger entre diferentes opciones en base a las características del público objetivo al que deseas dirigirte. Podrás elegir el perfil sociodemográfico como la edad, el sexo, o escoger entre diferentes targets comportamentales: compradores online, clientes de seguros, clientes de préstamos al consumo, clientes de un retailer específico, etc. Además, puedes cualificar a los targets según su intensidad de consumo de medios: high TV viewer, low TV viewer, etc. Estas decisiones te permitirán adaptar tu estrategia al conocer de manera más profunda cada segmento de tu audiencia.&nbsp;<figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck65af8dbccc2f22999.png"></figure><h3>&nbsp;</h3><h3>&nbsp; &nbsp; &nbsp; &nbsp; 2. Selecciona los medios que quieres considerar.</h3>Es una realidad que existe una coexistencia de medios. Cada vez el mix de medios es más sofisticada, por ello se debe elegir cuidadosamente los medios que se van a utilizar para cada público objetivo. Este enfoque te permitirá conocer profundamente la cobertura y la afinidad de cada medio según el target seleccionado.&nbsp;<figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck65af8d616203799.png"></figure>&nbsp;<h3>&nbsp; &nbsp; &nbsp; &nbsp; 3. Identifica los soportes más afines a tu target.</h3>Descubre en tan sólo un clic los medios que aportan mayor cobertura incremental al plan. Compara las afinidades y coberturas de cada soporte para optimizar tu plan de medios y así conseguir la mejor combinación posible.&nbsp;<figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck65af8d689c47e1351.png"></figure>&nbsp;No te conformes con datos desfasados, declarados o aislados de cada medio.&nbsp;Accede a datos actualizados de consumo crossmedia y obtén las métricas clave para cualificar cada soporte según la cobertura total, la cobertura incremental y la afinidad.&nbsp;<a href="https://platform.smartmeanalytics.com/register?url=media/audience-locator?plan=localizador_de_audiencias">SOLICITA ACCESO AL PLANIFICADOR DE MEDIOS</a>

Encuentra a tus audiencias en cualquier medio.

La solución de planificación que conecta con tus Audiencias en cualquier Soporte de TV, RRSS, OTT, Retail Media y Digital.

Las audiencias correspondientes a la cuarta gala de Operación Triunfo, transmitida a través de Prime Video, ya se encuentran disponibles en nuestra plataforma. Un análisis pionero  que demuestra nuestro constante compromiso con la industria publicitaria al proporcionar una medición crossmedia basada en personas y no en dispositivos.

El pasado lunes 18 de diciembre, Operación Triunfo celebró la cuarta gala de su nueva edición, superando las cifras de audiencia que ha conseguido en Prime Video hasta ahora. &nbsp;<a href="https://www.smartmeanalytics.com/insight/audiencias-estreno-operacion-triunfo-2023">Aquí </a>puedes consultar las audiencias del día del estreno.&nbsp;&nbsp;Esta nueva edición cuenta con la novedad de que, por primera vez en su historia, la retransmisión de sus directos no sería en una cadena de televisión, sino a través de Amazon Prime Vídeo. Una decisión estratégica de la compañía americana para anunciar alto y claro sus directos en la plataforma y que generó mucha expectación a nivel de audiencias.&nbsp;&nbsp;Dado el previsible interés que esta novedad suponía para la industria televisiva y publicitaria, estamos monitorizando los directos de las galas de OT para conseguir cifras reales de su audiencia.&nbsp;¿Cómo lo hacemos?Para monitorizar el consumo del evento de Prime Video, utilizamos nuestra tecnología observacional crossmedia sobre una muestra representativa de la población española. De este modo, podemos detectar en tiempo real a través de tecnología audio matching con los usuarios de nuestra app si éstos estaban viendo Operación Triunfo en cualquier dispositivo, para después combinarlo con los datos de consumo de televisión de otras cadenas recabados del mismo modo.&nbsp;&nbsp;El resultado es un análisis single source, pionero en la industria de medición de audiencias, que ofrece cifras unificadas y comparables de personas reales en lugar de dispositivos.&nbsp;Para calcular las cuotas se analizó el consumo de televisión y de la gala de Operación Triunfo por parte de los usuarios monitorizados entre las 22:00 y las 24:30 de la noche del pasado lunes. La monitorización de televisión no incluye el consumo de cadenas autonómicas, cadenas de pago o privadas, así como alguna de las cadenas públicas con menor audiencia, pudiendo así las cuotas ser algo diferentes a la medición oficial del mercado.&nbsp;&nbsp;Regístrate gratis en nuestra plataforma y accede a las audiencias de la cuarta gala:&nbsp;

Audiencias 4º Gala Operación Triunfo 2023

Crece la Audiencia de Operación Triunfo en Prime Video 

Discover which brands have led the digital landscape in 2023 and dive deeper into your market performance with direct data from all your competitors with our BRAND RECAP 2023.

The end of the year is the perfect time to reflect on the performance of your application and compare it with the rest of the competitors in your industry.&nbsp;Competition in the world of applications is fierce and the search for the loyalty of the digital and connected customer is becoming increasingly important in order to find the differential gap that will provide added value to end users.&nbsp;Measuring the impact of apps is not only a smart strategy, it's essential! It allows companies to identify consumption patterns, improve the digital experience and create more efficient and personalized tools.&nbsp;Thus, in order to help companies analyze the digital performance of their brand, we launched a special edition of our Digital Benchmarking product: <a href="https://platform.smartmeanalytics.com/login?url=premium-experience?plan=conoce_a_la_competencia">BRANDS RECAP 2023&nbsp;</a>&nbsp;A unique opportunity to access the digital performance of all key players in the Telecommunications, Insurance, Banking, Catering &amp; Delivery, Urban Mobility, Retail, Fashion, Media &amp; Entertainment, Travel and Social Media sectors.&nbsp;A perfect tool to obtain a complete view of the landscape in which each company moves and the performance in its market:&nbsp;<ul><li>Its growth and evolution.</li><li>The penetration of the different players.</li><li>Profiling of each competitor's customers.</li><li>Level of engagement achieved by each app.</li></ul>&nbsp;Don't miss this unique opportunity to boost your digital strategy and access crucial data on your competitors' digital performance.&nbsp;And that's not all! We share with you for free the TOP 20 brands that have led the digital environment. This is just a foretaste of the information you can extract with <a href="https://platform.smartmeanalytics.com/login?url=premium-experience?plan=conoce_a_la_competencia">BRANDS RECAP.&nbsp;</a>&nbsp;Boost your digital strategy and start the new year one step ahead.

The 20 most used apps by Spaniards in 2023.

We reveal the 20 applications that have led the competitive landscape. 

Operación Triunfo launches its latest edition on Prime Video and the audience ranking extracted from our crossmedia observational technology reveals the impact of this historic transition.

Last Monday, November 20, Operación Triunfo launched the new edition of its talent show with an important novelty. For the first time in its history, the retransmission of its live broadcasts would not be on a television channel, but through Prime Video. A strategic decision by the American company to announce loud and clear its live broadcasts on the platform, which generated a lot of expectation in terms of audiences.&nbsp;The retransmission began at 22h live on Prime Video with the opening gala of the edition and, after overcoming some small connection problems with some of the users at the beginning, it picked up pace until it ended after 00:45 the next day. On this occasion, there was no postgala, the program immediately after where they review and react to what has just happened, as it was usual in the last editions of Operación Triunfo.&nbsp;Given the foreseeable interest that this novelty meant for the television and advertising industry, we decided to monitor the first live broadcast of OT to try to get audience figures.&nbsp;To monitor the consumption of the Prime Video event, we used our cross-media observational technology on a representative sample of the Spanish population. In this way, we were able to detect in real time through audio matching technology with the users of our app if they were watching Operación Triunfo on any device, and then combine it with TV consumption data from other channels collected in the same way.&nbsp;The result is a single source analysis, a pioneer in the audience measurement industry, which offers unified and comparable figures from real people rather than devices.&nbsp;To calculate the shares, we analyzed the consumption of television and the Operación Triunfo show by the users monitored between 22:00 and 24:59 on the night of Monday, November 20. The television monitoring, second by second, does not include the consumption of regional channels, pay channels or private channels, as well as some of the public channels with lower audience, which may cause differences in the quotas to the official market measurement.&nbsp;Register on our platform and access the complete audience ranking

Audiences Premiere of Operación Triunfo 2023

The premiere of OT positions Prime Vídeo as the fourth most watched "channel" among those under 35 years of age.

In the digital era, mobile banking has become an essential component of people's financial lives. In the last year, the overall penetration of financial apps in Spain has grown by 4%. Access the report we have extracted from our MPIx® index and find out which entities are leading this growth. 

In the digital era, mobile banking has become an essential component of people's financial lives. In the last year, the overall penetration of financial apps in Spain has maintained an upward trend with an accumulated growth of 4%. This trend has continued in the consumer categories: traditional banking, neobanking, consumer loans and payment methods.&nbsp;At Smartme, we have been closely following the evolution of the sector and of the more than 90 financial institutions that comprise it for years with the aim of providing all agents with a transversal vision of the competitive market and unprecedented knowledge of their audiences.&nbsp;With this objective in mind, we have once again extracted the results for the last quarter of our MPIx® index, the official digital performance meter. An index that scores from 0 to 100 the services with the best digital performance taking into account market share, customer engagement with the digital services they use and time of use or time per session.&nbsp;WHAT DOES THE REPORT INCLUDE?<ul><li>General evolution of the penetration of the financial sector and according to consumer categories: Traditional Banking, Neobanca, Fintech, Payment Methods and Consumer Lending.</li><li>The 5 entities that have led their category in the last quarter.</li><li>The financial institution that triumphs in each generation.</li></ul><figure class="table"><table><tbody><tr><td>Don't just take this static snapshot of the sector and follow the monthly digital evolution of more than 90 financial institutions on our platform: &nbsp;<a href="https://www.smartmeanalytics.com/ranking/mpix">ACCESS THE RANKING</a>&nbsp;&nbsp;</td><td><figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck6537a79ab7f094928.png"></figure></td></tr></tbody></table></figure>&nbsp;

The Success of Digital Banking in Spain

Analysis of the Best Financial Institutions in the Mobile Channel.

In view of the enormous interest in knowing more real data on the complete media consumption of users, we have measured for the first time the consumption of FIFA in Spain in an observational way in order to deepen our understanding of the user's profile and their affinity with other brands and media. 

Since September 29th, the "new FIFA" is already among us. The launch of the new FIFA, renamed EA FC 24 due to the loss of the FIFA license, includes several new features such as improved graphics or the possibility of creating mixed teams with players of both sexes, among others. But it still has the initial essence that conquers soccer fans.&nbsp;Given the enormous interest in knowing more real data on users' full media consumption, we have decided to measure the consumption of one of the most popular video games.&nbsp;Thanks to our observational measurement technology, which features audiomatching, we were able to monitor the actual consumption of the video game in a representative sample of the Spanish population, using exclusive audio fragments of the video game in order to know precisely which users played EA FC 24 during its first week of release.&nbsp;The analysis yields surprising insights about the user profile and their affinity with other brands and media.&nbsp;&nbsp;Register for FREE in our platform and access all the insights extracted.

More than 300,000 people have already played the "new FIFA" in its first weekend.

We measure for the first time video game consumption in Spain 

The results of the report reflect a market in constant evolution, with consolidated brands maintaining their leadership and new proposals emerging to cater to a diverse public. Access the report extracted from our Mobility Observatory and learn about the consumer habits of Spaniards in terms of mobility.

The figures and trends reflect a market in constant evolution, with consolidated brands maintaining their leadership and new proposals emerging to cater to a diverse public.In view of this reality, it is essential to closely follow consumer habits in terms of mobility in order to obtain a transversal knowledge of the market that allows us to anticipate trends and develop strategies that meet customer needs and increase their engagement.With the aim of providing administrations, associations and mobility companies with actionable intelligence, we transform millions of digital footprints into comparable and unified metrics with which to obtain, in real time, relevant information about:&nbsp;<ul><li>Market share of the main Apps in the sector.</li><li>Comparative sector growth.</li><li>User profile.</li><li>Shared audiences.</li><li>Recurrence and Engagement.</li></ul>&nbsp;Based on all this information that we extract for more than 20 industries, we have analyzed the use of more than 30 mobility services in Spain and these are the insights that you can find in the report:&nbsp;<ul><li>The 5 mobility services that have led the VTC/Taxi, Public Transport, Parking and Refueling subsectors in the last semester.</li><li>The sociodemographic profile of the customers of each application.</li><li>The level of engagement of the customers of each service according to their market share.</li></ul>&nbsp;It's time to boost your digital growth!&nbsp;More than 268 professionals from large banks, neobanks, insurance companies, telcos, delivery and catering companies, transport, retail, etc. are already using our benchmarking product. The most reliable source of information on the use of apps in Spain: <a href="https://platform.smartmeanalytics.com/competitor/industry-view">access the product.</a>

Mobility Apps most used by Spanish people.

Analysis of the consumption of VTC and cab apps, transportation, parking and refueling in 2023.

We analyze the social media consumption of Generation Z, Young Millennials, Old Millennials and Generation X. Forget about the isolated metrics offered by each platform and boost the return of your Social Media strategy from a global vision of the consumption of each social network by your audiences.

Discover the keys to boost your Social Media strategy and maximize the return on your campaigns. Our report reveals fascinating insights into social media consumption across every generation during the first half of the year.&nbsp;From the growing influence of TikTok across all generations to the adoption of digital behaviors by Generation X, we have analyzed in detail how each generation uses the main social networks: Instagram, Youtube, Tiktok, Facebook, Twitter and Twitch.&nbsp;Don't settle for isolated metrics and guesswork, get a global view of your audience's true platform usage.&nbsp;What will you find in the report?&nbsp;<ul><li>Social Media Ranking: Discover the most popular platforms in each generation and direct your efforts accordingly.</li><li>Shared Audiences: Learn the volume of users sharing each generation's signature social network with other platforms to optimize your reach.</li><li>Incremental Audiences: Identify the combinations of social networks that generate the most incremental coverage for TikTok's audience in each generation.</li><li>Moments of Consumption: Take advantage of the days of the month and optimal time slots to impact each generation and improve the conversion of your campaigns.</li></ul>&nbsp;Our platform gives you all the insight you need in a single data source thanks to real-time monitoring of each Generation's consumption of more than 30 social networks. Plus, with our Incremental Audience Locator, you can build an optimal media plan that reduces cross-platform overlap and extends the reach of your campaigns.&nbsp;Download the report now and give your social media presence a strategic boost.

Social Media Consumption by Generation

We analyze the social media consumption of Generation Z, Young Millennials, Old Millennials and Generation X.

The third edition of the Evening of the Year was once again a success with an audience of more than 2.5 million viewers. A figure considerably higher than that obtained at the same Ibai event last year, according to data extracted through our innovative measurement solution.

Last Saturday, July 1, Ibai Llanos organized the third edition of La Velada del Año, its flagship event in which boxing matches between content creators are combined with musical performances by world-class artists. An important event for the entire community that follows these professionals, which was once again a resounding success with the audience.&nbsp;Given the foreseeable repercussion that the event would have, we could not fail to analyze this audience phenomenon starring Ibai Llanos to make a comparison of its audience compared to other television channels.&nbsp;What answers will you get from the analysis?&nbsp;<ul><li>The audience share of La Velada compared to other alternatives on the main TV channels.</li><li>The audience profile of La Velada compared to that of the TV channels analyzed.</li><li>Screen share evolution during the broadcasting of the event.</li></ul>&nbsp;What are you waiting for? Sign up for FREE on our platform and access the most derruptive audience analysis👇

La Velada de Ibai, audience leader for yet another year.

The third edition of the Evening of the Year outperformed the major TV networks.

The new results of our MPIx®, the official measure of digital performance, reveal important changes in the financial sector, especially in two consumer categories: Consumer Finance and Payment Methods.

Banking continues to bet on the digital environment and more and more functionalities in the financial sector are being developed 100% online, both for traditional banking and for the new players in online finance.&nbsp;This powerful digitalization process has been well received by users, who show a high level of acceptance and adaptation to these changes as revealed by the latest data for the first quarter of 2023 from our official digital performance meter (MPIx®).&nbsp;&nbsp;EVOLUTION OF DIGITAL PENETRATION IN THE FINANCIAL SECTOR&nbsp;During the first quarter of 2023, 84.9% of the Spanish digital population has used Banking &amp; Finance sector apps, which represents a growth of 0.5% compared to the same period last year, when 84.5% had made use of this category.&nbsp;But how has penetration evolved if we analyze by consumer category? &nbsp;<a href="https://platform.smartmeanalytics.com/login?url=insight/resumen-ejecutivo-banca-digital-q1-2023">Download the full report </a>and discover penetration by consumer category: Traditional Banking, Neobanca, Fintech, Payment Methods and Consumer Finance.&nbsp;&nbsp;BBVA, CAIXABANK AND IMAGIN, AT THE FOREFRONT OF DIGITAL GROWTH.&nbsp;These companies maintain the leadership both in the sector and in each of its subsectors, BBVA (94.94 points) and Caixabank (90.88) top the traditional banking ranking and Imagin (79.10) the neobanca ranking.&nbsp;<a href="https://platform.smartmeanalytics.com/login?url=insight/resumen-ejecutivo-banca-digital-q1-2023">Download the report</a> and complete the picture of the sector knowing which players follow them in the respective rankings.&nbsp;&nbsp;ABOUT THE INDEX&nbsp;The MPIx (Mobile Performance Index) scores applications by sector from 0 to 100 based on an algorithm that uses millions of real-time data from a representative sample of 12,600 users monitored monthly through technology that passively observes the digital footprints of financial services customers under consent.&nbsp;The main variables that the Index evaluates are market share, customer engagement with the digital services they use and time of use or time per session, in order to make a fair comparison of the different mobile applications, knowing not only the exclusive digital users of an entity but their digital relationship with other companies in the sector and their digital habits in more than 20 categories of consumption.

The financial institutions that are currently leading digital banking.

The use of consumer loan applications grows 6%, while payment methods fall 9%

We profile the sustainability-conscious consumer to analyze the impact of growing environmental awareness on digital consumption habits.


Users are increasingly aware of sustainability and the environment, a situation that has led to the emergence in the digital environment of various applications designed to facilitate the task of being a more conscious consumer. According to the study, 35% of the population says that they feel very concerned about the environment and for 56%, taking care of it is something present and a priority in their daily lives. &nbsp;However, it has been observed that among this segment highly concerned about the environment, apps related to sustainability are not among the most used, only 6% use sustainability apps.&nbsp;Do you want to get to know this target in depth? Download the full report and access the most complete profile of the market:&nbsp;<figure class="table"><table><tbody><tr><td><ul><li>Behavioral profiling: level of environmental concern according to gender and age, changes in consumption habits and degree of environmental commitment.</li></ul>&nbsp;<ul><li>Digital profiling: smartphone use, interests and brands most present in their daily lives.</li></ul></td><td><figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck64410e539ef7e4958.png"></figure></td></tr></tbody></table></figure>&nbsp;&nbsp;Understanding audiences has never been easier!The continuous and real-time monitoring of thousands of journeys of identified people offers us, on a single platform, the most complete behavioral and contextual profiling on the market based on real data.&nbsp;<ol><li>Identify which interests you have to activate to make your message more effective.</li><li>Get to know their concerns and needs to develop personalized products and services that improve their experience and engagement.</li><li>Monitor which brands are most present in their daily lives.</li><li>Detect the best media combinations to reach them.</li></ol>&nbsp;Go beyond sociodemographic segmentations and build your data-driven buyer persona from always up-to-date behaviors.&nbsp;👉 <a href="https://smartmeanalytics.com/producto/consumidor-digital">Learn more</a>

The Sustainable Consumer.

The highly environmentally conscious profile shows a high level of sync with health (47%) and sports (12%) apps.

We have produced a white paper on CTV to offer our vision and to explain how a comprehensive, omnichannel measurement solution is a fundamental lever, to help marketing professionals understand and correctly estimate the size of this channel's ROI.

Consumer adoption is increasing exponentially. From series to interactive games, television viewing has gone from passive to active, even becoming interactive.&nbsp;Advertising investment in CTV is expected to increase significantly in 2023 as advertisers understand the benefits of this medium and take advantage of this growing channel. That is why Smartme Analytics has prepared this white paper to offer our vision and explain how a comprehensive omnichannel measurement solution is a fundamental lever to help marketing professionals to understand and correctly estimate the size of this channel's ROI.&nbsp;<h3>“What is not measured is not controlled. Where measurement is inaccurate, optimisation is not possible”</h3>&nbsp;&nbsp;<figure class="table"><table><tbody><tr><td>What does the white paper include?&nbsp;<ol><li>Key definitions.</li><li>Context:&nbsp;Evolution of connected television in Spain and forecast for 2023.</li><li>Benefits for advertisers.</li><li>Challenges faced by publishers.</li><li>Our measurement solution.</li></ol></td><td><figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck63401b75a1cbe5660.png"></figure></td></tr></tbody></table></figure>&nbsp;Don't miss out!&nbsp;Access our platform for free and get the white paper, where we explain how you can turn CTV into a performance channel.&nbsp;&nbsp;&nbsp;

Connected TV Measurement.

CTV measurement is becoming increasingly necessary.

In the 38th edition of AEDEMO TV, we have shared the media consumption of different targets, always from a crossmedia point of view, measuring the same person, to locate the spaces that have greater affinity with each target, also detecting the combinations that offer greater incremental audiences.


&nbsp;Smartme's Audience Locator allows making better decisions to find the optimal media plan.&nbsp;According to recent data collected by this complete media measurement technology, Twitch is presented as one of the media with the highest affinity to the target of those under 35, with 1.54 affinity, while for adults, over 35, it would be RTVE Play with 1.35 affinity. &nbsp;Once the media with the highest affinity has been detected, the locator searches for the media that best complement it, locating exclusively those that provide the highest incremental coverage, i.e., the highest proportion of new users. The crossmedia incremental audience locator takes into account both the affinity of the target with each medium and the volume of people that this combined grouping of media covers most efficiently. In this way, it reduces media overlap and provides incremental coverage, with cross-media consumption data from the same individuals.&nbsp;The Incremental Audience Locator is based on uninterrupted (24/7) cross-media consumption data on: TV channels, digital media, social platforms, OTTs, and radio stations consumed by the Spanish population based on a representative sample. &nbsp;The selected targets can be based on socio-demographic criteria such as age, gender, socioeconomic index or type of household.&nbsp;Audiences can also be selected based on brand-specific criteria, choosing for example as target buyers of Amazon, Mercadona, Carrefour and Dia, or specific behavioral or interest-based criteria (fashion lovers, foodies or athletes, among others). For example, according to the Crossmedia Incremental Audience Locator, women interested in fashion have a greater affinity with Snapchat and the media with which advertisers should combine their campaigns to achieve greater incremental coverage are Upday, HBO Max and RTVE Play.&nbsp;An increasingly complex media consumption landscape to measure.&nbsp;Advertising investment in Spain grew by 4.7% during 2022 according to Infoadex and specifically, digital advertising increased by 10%, according to IAB Spain compared to the previous year. This growth in digital investment is mainly attributed to the rise of new formats, with Connected TV accounting for the largest increase, up 318% to €39.8 million (according to data provided by IAB and PWC).&nbsp;The advertising ecosystem demands a realistic view of how people consume media and new formats. The challenge is no longer in measuring this holistic media consumption, which is already possible, but in taking advantage of the knowledge that this measurement provides. From Smartme we make it possible to move from measuring media to measuring how people consume media by obtaining complete data on the consumption of different media. In this way, we obtain comparable measurements between the different audiovisual consumption alternatives. This methodology has allowed us to have complete media consumption data among the different consumption targets. The challenge now is to take advantage of this data to reach the audience we want to reach.&nbsp;&nbsp;<figure class="table"><table><tbody><tr><td>Presentation Aedemo 2023"Measuring media as people really see them"&nbsp;In the 38th edition AEDEMO TV, we have shared the media consumption of different targets, always from a crossmedia point of view, measuring the same person, to locate the spaces that have greater affinity with each target, also detecting the combinations that offer greater incremental audiences.</td><td><figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck641d8c59c99b2621.png"></figure></td></tr></tbody></table></figure>&nbsp;Register for free in Smartme Platform and access the full report.

Incremental Audience Locator.

It moves from measuring media to measuring how people consume media.

We analyse the penetration of OTT applications in Spain over the total population and by generation: Generation Z, Young Millennials, Old Millennials, Generation X and Baby Boomers. 

We analyse the penetration of OTT applications in Spain based on Zero Party Data observational technology that records, at the same time and in real time, the use of OTT applications and other media on the same sample of users.&nbsp;For this study we took the observed data from March 2022 to March 2023 on a sample of 12,476 users representative of the Spanish population.&nbsp;What does the report include?&nbsp;<ul><li>TOP 10 OTT platforms: OTT penetration 2023 vs 2022.</li><li>TOP 5 leading platforms by Generation: Generation Z, Young Millennials, Old Millennials, Generation X and Baby Boomers.</li></ul>&nbsp;<figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck640f1c6e9317a3395.png"></figure>&nbsp;For the study, 12 OTT services were analysed: Netflix, Disney+, Prime Video, HBO Max, Movistar+, DAZN, Pluto Tv, Atresplayer, RTVE, MiTele, Orange Tv and Vodafone TV.&nbsp;Register on Smartme Platform and access all our reports for free.

Audiences OTT applications in Spain.

Evolution over the total population and according to target users.

We analyse the impact of the new mobility restrictions, aimed at reducing CO2 emissions, on consumers' urban mobility habits. Analysis by generation and consumption category: VTC/Taxi, micro-mobility, carsharing, motosharing, public transport and parking/tolls.

The introduction of the new Low Emission Zones (LEZ) in Spanish cities with more than 50,000 inhabitants or the new Sustainable Mobility Law are some examples of the changes that are being implemented in terms of mobility to reduce polluting emissions, forcing users to change the way they move around.&nbsp;Faced with this reality, urban mobility apps are positioned as a perfect solution for users to continue to take advantage of the potential of cities and reduce their emissions. The offer is very complete and has alternatives for all tastes, although it is true that the preference is towards comfort and economic savings, as reflected in the latest analysis extracted from our <a href="https://smartmeanalytics.com/en/observatorio/movilidad-urbana">"Urban Mobility Observatory"</a>.&nbsp;Based on observed and rigorous data from more than 36 urban mobility services, obtained directly from real-time monitoring of citizens using these services. It anticipates trends and provides key stakeholders with actionable intelligence and cross-cutting knowledge on the demand for both public and private services, and on the use of all types of vehicles to move around the city, be they cars, motorbikes, scooters, bicycles, buses, metro, etc.&nbsp;<figure class="table"><table><tbody><tr><td>What does the report include?&nbsp;<ul><li>Overview of the sector.</li><li>TOP 5 by consumer category: VTC/Taxi, micro-mobility, carsharing, motosharing, public transport and parking/tolls.</li><li>Leading services by generation: Generation Z, Young Millennials, Old Millennials, Generation X and Baby Boomers.</li></ul></td><td><figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck63fc96ea73b461531.png"></figure></td></tr></tbody></table></figure>&nbsp;Register for free on Smartme Platform and get access to new reports.

The urban mobility services most in demand by consumers.

TOP 5 VTC/Taxi, micro-mobility, carsharing, motosharing, public transport and parking/tolls.

Our SFIx® index has tracked for another year the digital services that have led in user acquisition during 2022 thanks to continuous monitoring of real customers of all types of mobile applications.

For some time now, apps and smartphones have become the fastest and easiest way to perform any type of function, from banking transactions, restaurant reservations, shopping or insurance policy management, all in the palm of our hand. Companies in all sectors have adapted to this new reality with the development of mobile platforms that facilitate and speed up the interaction between customers and companies.&nbsp;With the aim of analyzing the impact of the digitization process of companies, our SFIx® index has once again tracked the applications that have grown the most in 2022.&nbsp;&nbsp;What are you going to get?&nbsp;The main advantage of the Index is its objectivity in recognizing which mobile applications have grown and declined the most. This way you can identify the main trends in consumer habits and the companies that are leading in attracting users in each sector.&nbsp;In its calculation it takes into account the growth of the sector itself, as well as the penetration from which each app starts and reaches in that variation to be able to assess both those that already have a high market share and those that have less weight among the population. The result is a score that does not have a limiting scale, i.e. it does not have a ceiling. The higher the score, the more the app grows with respect to the sector.&nbsp;&nbsp;Conclusions drawn from the TOP 50 by our expert team of analysts:&nbsp;⛽️ In a year in which the rise in gasoline prices has been a major topic of conversation, the population has been on the lookout for the solution that would allow them to find the best price when buying fuel. This has meant the rise of apps offering special discounts for their customers and price comparators.🛒 This need for savings is also evident in the retail sector, especially with supermarket and second-hand buying and selling apps, thus positioning the sector as one of those that is best adapting to digitalization.🚇 Special season tickets for medium distance, long distance and AVE together with discounts on frequent commuter routes has meant the growth of public transport apps motivated by the need to use them to enjoy lower prices.👂Another notable trend this year is the preference for the audio format, with both audiobook and podcast apps sneaking into the top 50.&nbsp;&nbsp;Want to know which apps are behind these findings? Sign up for free on our data platform and download the full infographic.

The 50 brands that have grown the most in the digital environment. 

The general increase in prices has been a determining factor in the use of some applications. 

Get an overview of how Generation Z, Millennials and Generation X use different social media in a single report and ensure the success of your marketing campaigns. 

Social Media came into our lives to completely revolutionize the way we communicate and share our memories. From the birth of Facebook in 2004, to the creation of BeReal in 2020, through YouTube, Instagram, Twitter or TikTok, many apps have been developed, each with its own characteristics and peculiarities.&nbsp;With the aim of knowing how each generation consumes social media, our <a href="https://smartmeanalytics.com/observatorio/social-media">Social Media Observatory</a> offers a single point of access to a global view of the use made by each audience of the different social media thanks to real-time monitoring of the consumption made by more than 12,000 users representative of the Spanish digital population.&nbsp;From all this observed data, our experts have prepared the report <a href="https://smartmeanalytics.com/observatorio/social-media">"All about Social Media Consumption" </a>which reflects the consumption habits of Gen Z, Millennials and Gen X on Instagram, Facebook, Tiktok, Twitter, Youtube and Twitch between January and October 2022.&nbsp;What does the report include?&nbsp;<ul><li>The social media with more presence in each generation.</li><li>Main moments of consumption.</li><li>What combination of social media is most effective to reach them.</li><li>Shared audiences.</li><li>The 10 brands that most interest each generation according to the social media.</li></ul>&nbsp;Register on our platform and in just 2 minutes you will be able to access the report and the data in real time.

All about Social Media consumption.

Social Media more present in the digital consumption habits of Gen Z, Millennials and Gen X.

Given the rise of Retail Media in Spain, we have prepared this whitepaper where we show in a practical way 4 major keys in the development of Retail Media related to the measurement and enrichment of first party data.

One of the classic pillars of retailers has always been the knowledge of their audiences. In-depth knowledge of consumer preferences and habits ahead of even leading manufacturer brands.&nbsp;This knowledge is increasingly based on powerful data and digitalization structures throughout the purchase phase. The perfect scenario to reach audiences and measure the return on these actions. That is why Retail Media has become the third revolution in digital advertising.&nbsp;But what are the keys that we see as essential for the development of Retail Media?&nbsp;<ul><li>ADVERTISING MEASUREMENT</li></ul>On the one hand, to help retailers to value their inventory. Retailers need to know the differential characteristics of what their audience brings compared to other media that are in the spotlight of advertisers and agencies and, in turn, they need to know what a retail audience can bring compared to the combination of other media, retailers or even TV.&nbsp;On the other hand, to measure their advertising effectiveness, because any medium needs to be measured to gain the trust of the advertiser and the agency.&nbsp;<ul><li>FIRST PARTY DATA ENRICHMENT</li></ul>Enrich with deterministic data the digital behavior of a retail audience with other brands and consumer categories.&nbsp;<ul><li>AUDIENCE SIZING ACROSS INDUSTRIES</li></ul>24/7 monitoring of thousands of consumers from more than 30 industries allows us to understand how they relate to each retailer.&nbsp;<ul><li>BEHAVIORAL AND CONTEXTUAL AUDIENCE PROFILING</li></ul>Complement the observed data with declared data by launching questionnaires on the same monitored individuals to deepen the understanding of their needs and motivations.&nbsp;&nbsp;Below, you can download a free whitepaper where we compile the main questions we answer.

The 4 keys to Retail Media development.

Measurement and enrichment of retailers' 1st Party Data.

The report offers an overview of the Investment sector to measure and understand the market and its competitors, while delving into the profile of the consumer.

Just a few years ago, investing in stocks and financials was reserved for only a select few. However, times have changed and the Internet and mobile applications have caused a "boom" in the development of trading.&nbsp;&nbsp;This is demonstrated by the report extracted from our <a href="https://smartmeanalytics.com/sector/banca">Financial Services Observatory,</a> which monitors in real time the digital use made by Spaniards of long- and short-term investment digital services.&nbsp;The purpose of the analysis is to offer a general vision of the Investment sector in order to size and understand the market and its competitors, deepening, in turn, the profile of the consumer. Zero Party Data technology has been used for its preparation and the digital footprints of more than 3,900 users of applications in this sector have been analyzed during the first half of 2022.&nbsp;<figure class="table"><table><tbody><tr><td>What does the report include?&nbsp;<ul><li>The 10 investment apps with the highest penetration and their evolution.</li><li>Level of engagement of the clients of each investment service.</li><li>User profiling and interests.</li><li>Frequency and moments of use.</li><li>Shared audiences.</li></ul></td><td><figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck6358db4e4cd741025.png"></figure></td></tr></tbody></table></figure>&nbsp;Sign up for free on our private platform and get the full report.

The digital investment habits of the Spanish.

Digital investment applications grow more than 49% in 2022.

he only report on the market that offers you a complete vision of the digital use made by consumers of food delivery aggregators and their behavioral and contextual profile.

Thanks to the arrival of smartphones and apps, the process of requesting food delivery has been made easier, making more and more users demand this service from their favorite restaurants.&nbsp;With the arrival of delivery apps such as Glovo or Uber Eats, they have changed the way restaurants work at home, but also the consumption habits of the Spanish population, as reflected in the latest report from<a href="https://smartmeanalytics.com/observatorio/restaurantes-y-delivery"> our Restaurant &amp; Restaurant Observatory.</a><a href="https://smartmeanalytics.com/sector/restaurantes-y-delivery">&nbsp;</a>&nbsp;Delivery Food has been consolidated among Spaniards who already regularly order through this type of aggregation service. Currently they are concentrated in three big ones that each have their loyal audience. Consumers often use an exclusive one as a reference.&nbsp;This is why it is essential to understand how consumers of this type of service behave digitally and what their motivations and needs are in order to offer them personalized products and services that improve their experience and engagement. In the coming months we will continue to see how the delivery sector develops, in an increasingly frenetic society, consumers are looking for solutions that make their lives easier, although always with an important focus on price.&nbsp;What does the report include?&nbsp;<figure class="table"><table><tbody><tr><td><ul><li>The most demanded restoration brands in aggregators.</li><li>Digital performance and evolution of the main food delivery aggregators.</li><li>Consumption habits according to the user profile.</li><li>Factors that determine the choice of one or another aggregator.</li></ul></td><td><figure class="image"><img src="https://api.smartmeanalytics.com/images/ck/image_ck63485e801c91b4725.png"></figure></td></tr></tbody></table></figure>&nbsp;Report methodology:The report is an analysis extracted from <a href="https://smartmeanalytics.com/observatorio/restaurantes-y-delivery">our observatory </a>to offer a complete vision of the digital use made by consumers of food delivery aggregators and their behavioral and contextual profile.&nbsp;To do this, through our data science methodology, we have transformed into insights the Observed data that we have recorded in real time from a total of 1,170 users, monitored with consent, who have used Restaurants &amp; Delivery aggregator apps in Q2 2022.&nbsp;The observed data has been complemented with declared data by launching a macro-survey on the same sample of users, obtaining responses from 950 representative users by gender and age at the national level. &nbsp;Register for free on our private platform and get the full report:

The secret of food delivery aggregators.

 Home delivery is consolidated among Spaniards with Glovo, Uber Eats and Just Eat as the undisputed leaders.

We analyse BeReal's digital performance. This is a new social network that is revolutionising the way people use social media. Discover what the user's profile is, how their penetration in the sector has evolved during 2022 and what percentage of users share with other competitors such as TikTok, YouTube, Facebook, Twitch, Twitter, Snapchat or LinkedIn.

BeReal is a French social network, created by developer Alexis Barreyat in 2020.&nbsp;Hardly anyone noticed the app during the first two years, but it very quickly started to gain popularity in 2022.&nbsp;This application invites users to upload real photos, without any editing or retouching. The dynamic is simple. At a set time of day, the app sends a notification to all users who have to upload two simultaneous photos within two minutes (using the external and internal camera). Until you upload your photos, you will not be able to see the ones that your friends have uploaded. BeReal breaks with the classic rules of social media: no posing and no gossiping. Since early 2022, when it was also introduced for Android operating systems, the app has captured the attention of younger generations, who are becoming tired with the fake nature of traditional platforms.&nbsp;Thanks to continuous monitoring of thousands of consumers' digital consumption habits, we can detect and analyse new digital unicorns, such as BeReal.&nbsp;Sign up for free on our platform and access the first results extracted by our experts:&nbsp;<ul><li>Discover the profile of users of this new social network.</li><li>Observe how its penetration in the sector has evolved&nbsp;during 2022</li><li>Find out what percentage of BeReal users share with TikTok, YouTube, Facebook, Twitch, Twitter, Snapchat or LinkedIn.</li></ul>&nbsp;BeReal has started this year very strongly and Smartme Analytics will closely follow its evolution over the coming months, hoping that its penetration will gradually extend to other age groups. However, younger users will most likely catapult it to success. This generation has a different way of understanding networks. They are less afraid of sharing photos that are not perfect, and for them, BeReal is fully compatible with Instagram. The former is natural and spontaneous, while the latter offers them a chance to show off their best side.

BeReal wins over Gen Z

The new social network that promotes authenticity.

New urban mobility options, from electric scooters to shared vehicles, are changing many citizens' consumption habits. This is reflected in the latest executive report extracted from our exclusive Urban Mobility Observatory.

The urban mobility pattern shift, the climate emergency and traffic saturation in large cities&nbsp;is encouraging many people to use new and alternative mobility options&nbsp;such as shared transport and digital services that go beyond conventional public transport and privately owned cars.&nbsp;Smartme Analytics closely monitors this constant evolution&nbsp;by monitoring thousands of consumers daily,&nbsp;who use digital services to travel across their cities. We&nbsp;aim to offer administrations, associations and companies activatable intelligence via transversal and user-centred knowledge.&nbsp;&nbsp;The executive summary extracted from our&nbsp;<a href="https://smartmeanalytics.com/observatorio/movilidad-urbana">Urban Mobility Observatory</a>&nbsp;reflects the following&nbsp;changes in consumption habits:&nbsp;<ul><li>Greater planning in the use of mobility services.&nbsp;The arrival of urban mobility services in Spain resulted in all kinds of apps being downloaded. These are predominantly used to request a chauffeur driven transport vehicle or taxi when they need to travel. However, as this type of service gains more popularity and competitors, and now travel has gone back to normal following the pandemic, consumers' habits are changing. Before, these applications were once used to order an immediate service, but now more and more users are opting to book a trip from home and then board the vehicle.</li><li>The use of micro mobility services&nbsp;as the&nbsp;main alternative to avoid inner-city traffic has taken off.</li><li>Users favour one platform over another depending on how user&nbsp;friendly each one is in terms of booking, consulting, planning or activating the service.</li></ul>&nbsp;Download the full executive summary for free and get:<ul><li>Performance and digital evolution of the TOP 5 of each type of service.</li><li>Use time and frequency.</li></ul>&nbsp;BUT THAT'S NOT ALL!Do you wish to identify the user profile of each type of service, multi-service users, the growth of each type of service, the recurrence and exclusive and shared use?Access our&nbsp;<a href="https://smartmeanalytics.com/observatorio/movilidad-urbana">Urban Mobility Observatory</a>, an advisory service that already monitors more than 100&nbsp;urban&nbsp;mobility brands thanks to the real-time monitoring of thousands of consumers in the sector, to learn about the evolution of the take-up for the different types of service and the performance of the main leading companies.&nbsp;<a href="https://smartmeanalytics.com/contacto">REQUEST PREMIUM ACCESS&nbsp;</a>&nbsp;&nbsp;

The leading urban mobility brands per type of service.

Chauffeur-driven vehicles, Taxis, Motorbike sharing, Car sharing, Micro mobility, Public Transport and Parking.

Investment apps, neobanks and the general development and increased popularity of mobile banking apps are some of the most significant changes reflected in the executive summary, extracted from our Financial Observatory.

In recent years, banking has faced significant challenges that have completely revolutionised the sector. The pandemic, alongside the arrival of new market players, forced more traditional entities to adapt to a new way of doing thing. Digitisation has therefore become banking's great ally.&nbsp;&nbsp;83.2% of the Spanish digital population currently uses financial apps&nbsp;according to the latest results of our&nbsp;MPIx&nbsp;® index&nbsp;for the second quarter of 2022. However, their use has fallen by 1.5% in the last three months compared to the previous quarter,&nbsp;probably due to a period of reduced spending as a result of inflation.&nbsp;&nbsp;&nbsp;Online investment and cryptocurrencies, a booming subsector.&nbsp;&nbsp;The&nbsp;<a href="https://smartmeanalytics.com/sector/banca">Observatory</a>&nbsp;points out that the investment sector is one of the fastest-growing subsectors in the financial world.&nbsp;By&nbsp;June 2022, 19% of the Spanish digital population had used an investment app, proving this theory. For this type of application, users are predominantly male (59.5%).&nbsp;This evolution is mainly driven by cryptocurrencies, which have made investment more popular for all users.&nbsp;&nbsp;Neobanks are now the financial sector's right-hand man.&nbsp;Neobanks represent a 39% share of the banking sector,&nbsp;and are therefore the second largest sub-sector, after traditional banking. According to the latest data extracted from the&nbsp;<a href="https://smartmeanalytics.com/sector/banca">Observatory</a>,&nbsp;this is followed by payment methods (35.6%), Fintech (12%) and consumer finance (10.9%).Since 2019, when we intensified the monitoring of digital financial service users, neobanks have undergone significant growth, although they particularly began to take off after the pandemic.&nbsp;&nbsp;The fact that digital banking is used by 83% of the population was foreseeable. The fact that neobanks hold a 39% market share is significant and the fact that cryptocurrency and investment apps already hold 19% only shows that&nbsp;the population is more prepared, sensitised and trained in personal finance management. Digitisation has contributed towards simplifying and boosting customers’ use experience.Investment service data is very representative, because services which were only available for large accounts are now easily and safely available for everyone, according to the data extracted from monitoring Spanish customers.&nbsp;Access the "Executive Summary of Digital Banking performance" free of charge.What's included?<ul><li>The evolution of the sector in the last year.</li><li>The 10 financial institutions digitally leading the sector.</li><li>Top 10 most in-demand investment services today.</li><li>The evolution of neobanks in the Spanish market.</li></ul>

We analyse the performance and evolution of digital banking in Spain.

19% of the Spanish digital population uses investment apps and cryptocurrencies.

The penetration level of the Restaurants & Delivery sector recovers after a bad start to the year, and these digital services have led the recovery.

The latest results of our MPIx®, Mobile Performance Index, confirm the recovery of the sector&nbsp;that returns to the figures seen at the end of 2021, with a 37.6% market share.&nbsp;<ol><li>Discover&nbsp;which digital services are leading this recovery.</li><li>How has the sector evolved&nbsp;during the last quarter?</li><li>Get a&nbsp;monthly analysis of the top 5 players' digital performance</li></ol>&nbsp;About the MPIx® Index&nbsp;The&nbsp;MPIx Index (Mobile Performance Index)&nbsp;awards a score from 0-100 to applications by sector, based on an algorithm that uses the&nbsp;millions of data recorded in real time, based on a representative sample of 12,600 users&nbsp;monitored monthly using technology that passively observes the fingerprints of catering and delivery service customers, with consent.&nbsp;The main variables it considers are:&nbsp;<ul><li>The&nbsp;global market share and share per category.</li><li>Linking&nbsp;customers with the digital services they use.</li><li>Restaurant and delivery service use and session time.</li></ul>&nbsp;&nbsp;&nbsp;&nbsp;

The 12 best-performing digital restaurant and delivery brands.

Glovo has replaced Uber Eats to take second place.

We analyse TV consumption habits in Spain and split the population into three categories, according to how intense their consumption is: Low, Medium & High TV viewers. Using this ranking, we compare how they consume TV alongside the main Social Networks and Streaming Platforms.

We analysed the&nbsp;TV consumption habits of Spaniards aged between 18 - 65 years.&nbsp;Using proprietary technology to monitor browsing and television consumption habits (audio-matching), the information recorded, individual to individual, we have&nbsp;a source of real and objective (data driven) exposure of the online population.&nbsp;&nbsp;To complete the analysis, we divided the sampled people into three groups,&nbsp;according&nbsp;to&nbsp;the&nbsp;intensity of their consumption:<ul><li>Low TV consumption</li><li>Medium TV consumption</li><li>High TV consumption</li></ul>They were also categorised by generation:&nbsp;Generation Z, Millennials and Generation X.&nbsp;In each group, we compared&nbsp;how they consume TV alongside the main Social Networks and Streaming Platforms.Download the full case study&nbsp;and learn more about the most comprehensive and innovative solution that combines&nbsp;all the necessary measurement capabilities for all media.This includes new CTV formats such as HbbTV.

Cross-consumption of TV, Social Networks and Streaming Platforms.

Based on technology and its own dashboard with single-source and ad-hoc design for measurement.

It measures the market share of the mobile applications of each company and each sector and identifies new trends and digital unicorns leading the acquisition of new customers.

To achieve economic development, we need to be very attentive to changes in habits and market behaviour. Due to their high penetration and maturity in all age groups and types of users, digital services allow us to learn about and follow these social and economic changes. They also determine and identify the companies which are digitally leading the different sectors.&nbsp; Attracting more users and attracting them faster than the competition are two basic indicators of digital performance measurement.&nbsp;We get double information with the SFIx ® and IGMobile indexes:&nbsp;the&nbsp;company&nbsp;which&nbsp;is&nbsp;growing fastest digitally and its market share at any given time. &nbsp;Consumer market analysis is becoming increasingly more complex and sophisticated. It is no longer possible to work in these environments without data.&nbsp;The advantage of both indexes is that they are based on real-use data. We don't measure devices, nor traffic.&nbsp;We measure real people using the different services by collecting the digital fingerprints they leave behind, with consent.&nbsp;&nbsp;This is already an essential way to analyse and design strategies and commercial actions.&nbsp;The&nbsp;IGMobile &nbsp;index&nbsp;(General Mobile Report) measures the market share of the mobile applications of each company and each sector. The&nbsp;SFIx®&nbsp;(Smartme Flash Index), also based on each service's customer big data, quantifies the growth of each service compared with its competitors, thus identifying new trends and digital unicorns with good performance leading the acquisition of new customers.&nbsp;Both indexes are elaborated with&nbsp;observed data obtained following continuous collection of digital fingerprints of more than 10,000 users&nbsp;per month with consent, using Observation Technology.&nbsp;Get free access to the complete indexes for the following sectors:&nbsp;Communication, Finance, Fashion, Press &amp; Radio, Retail, Telecoms, Transport, Travel, Social Media, Games, TV &amp; Cinema, Restaurants &amp; Delivery and others.

Digital performance analysis of more than 260 players from 12 sectors.

Attracting more customers and attracting them faster is the secret to good digital performance.

E-commerce has increasingly become the main purchasing channel. Learn which Fashion and Retail brands feature most highly in the digital habits of Generation Z, Millennials and Generation Z. Discover more about what they are interested in and what motivates them and identify barriers and accelerators to boost demand.

The retail and fashion sectors are among the most advanced in the digitisation process.&nbsp;E-commerce or online commerce is not just another purchasing option. It is increasingly becoming the main purchasing channel, and this is reflected in different brands' mobile application use.&nbsp;The results of our "E-shoppers by generation"&nbsp;report confirm that&nbsp;85% of consumers have made online purchases in the last year. Shoppers between 25 and 55 years old made the most purchases.&nbsp;Get free access to our platform&nbsp;and learn more about e-shoppers' behaviour:&nbsp;<ol><li>Evolution and current status:&nbsp;Retail and Fashion players who feature most highly in the day to day lives of Generation Z, Millennials and Generation X.</li><li>E-commerce radiography:&nbsp;analysis of the main categories’ shopping habits I customer journeys I preferred channels: website vs app.</li><li>Customer centric:&nbsp;key elements in the online shopping experience and clear frictions.</li><li>Marketing triggers:&nbsp;more effective commercial communications to mobilise online shoppers.</li></ol>&nbsp;About the “E-shopper by generation” report.&nbsp;The report&nbsp;combines the results of the<a href="https://smartmeanalytics.com/insight/digital-consumer-by-generation-2022">&nbsp;</a><a href="https://platform.smartmeanalytics.com/register?url=insight/digital-consumer-by-generation-2022">Digital Consumer By Generation</a>&nbsp;for the E-commerce sector, which analyses the digital consumption habits of Generation Z, Millennials and Generation X from the collection of more than 310 million fingerprints,&nbsp;with data declared by the same users to learn more about what motivates and interests each consumer.Data has been collected from a&nbsp;representative sample of more than 10,000 users aged between 18 and 55&nbsp;over the past 6 months to objectively record&nbsp;what digital services they were using, at what time and for how long&nbsp;to have objective and up-to-date knowledge of their digital habits. Four age groups were defined for data analysis:&nbsp;Generation Z (18-24 years), Young Millennials (25-34 years), Older Millennials (35-44 years) and Generation X (45-55 years).The digital fingerprint was completed by launching a macro-survey on the same user base&nbsp;(4,353 individuals) to get further information about different aspects of online shopping.&nbsp;

E-shoppers by generation.

E-commerce consumers' digital consumption habits.

Access the new results from the Mobile Performance Index (MPIx®) report, a benchmark index for the financial sector, and discover the 10 most relevant financial institutions in the last months, out of the 95 which were analysed.

More and more traditional banking operations are moving into the mobile application environment, meaning that users complete most of their financial transactions online rather than in a branch.The latest results of our index confirm that the banking sector is one of the most advanced in the digital transformation process,&nbsp;growing its market share for the fourth consecutive period, with a 28.5% increase in the last year.&nbsp;Access our platform and discover&nbsp;the&nbsp;position&nbsp;of&nbsp;players like&nbsp;ABANCA, N26, Bnext, Banco Sabadell, Kutxabank, Ibercaja, Openbank, Revolut and Rebellion Pay&nbsp;in the mobile race.&nbsp;About the MPIx® IndexThe&nbsp;MPIx Index (Mobile Performance Index)&nbsp;awards a score from 0-100 to applications per sector, based on an algorithm that uses the&nbsp;millions of data recorded in real time, based on a representative sample of 12,600 users&nbsp;monitored monthly using technology that passively observes the digital fingerprints of restaurant and delivery service customers, with consent.&nbsp;The main variables it considers are:<ul><li>The&nbsp;global market share and share per subsector.</li><li>Linking&nbsp;customers with the digital services they use.</li><li>Digital financial services use and session time.</li></ul>&nbsp;&nbsp;&nbsp;&nbsp;

TOP 10 Financial Services with the best digital performance.

CaixaBank, BBVA and Imagin have the banking applications with the best digital performance.

Study based on the collection of more than 310 digital fingerprints extracted, with consent and in real time, of a monthly sample of 10,000 individuals representing the online population over the last 6 months (October 2021-March 2022). More than 1581 brands were analysed from 10 consumption categories with particular focus on Social Networks, OTTS and TV.

The "Digital Consumer by Generation" study analyses the reality of digital users' consumption habits from the real-time collection of more than 310 million digital fingerprints over the last six months.The purpose of this study is to understand Spaniards' digital behaviour, according to their generation:<ul><li>Generation Z&nbsp;(18-24 years).</li><li>Young&nbsp;Millennials&nbsp;(25-34 years old).</li><li>Older&nbsp;Millennials&nbsp;(35-44 years old).</li><li>Generation X&nbsp;(45 to 55 years).</li></ul>&nbsp;The report identifies the&nbsp;TOP 5&nbsp;most relevant brands of the following sectors for each generation:&nbsp;Communication, Social Networks, Streaming Platforms, E-commerce, Banking, Fashion, Music, Games, Restaurants &amp; Delivery and Travel.&nbsp;It analyses the general evolution of each sector by generation more thoroughly, focussing on those that stood out in the digital environment over the last six months.&nbsp;It identifies the media and networks that consumers spend their time using, and each brand's engagement with customers of each studied generation.&nbsp;The final report answers questions such as:&nbsp;What brands are popular with&nbsp;Millennials? What digital services does&nbsp;Generation X use on a daily basis? What is&nbsp;Generation Z's level of engagement&nbsp;with brands? How does each generation's media consumption change?&nbsp;&nbsp;Access our platform free of charge and&nbsp;get the full report:

Digital consumer by generation.

Digital consumption habits of Generation Z, Millennials and Generation X.

An advisory service offering access to observed and rigorous data to provide activatable intelligence on the evolution of take-up for this type of service, and the size of the market, to administrations, associations and companies in the sector. Access the executive summary that we have extracted for you right now!

As a result of the continuous monitoring&nbsp;of citizens who use digital services to move round cities,&nbsp;and given the demand of the sector's main companies,&nbsp;<a href="https://smartmeanalytics.com/observatorio/movilidad-urbana">the&nbsp;Urban Mobility Service Observatory was founded.</a>&nbsp;MAIN OBJECTIVES:<ol><li>To offer&nbsp;activatable intelligence to administrations, associations and companies in the sector.</li><li>To provide access to transversal knowledge: about the demand from both public and private services, and the use of all urban transport vehicle types: cars, motorbikes, scooters, bicycles, buses, metro, etc.</li></ol>&nbsp;The Observatory already&nbsp;monitors more than 36 urban mobility brands every day,&nbsp;based on citizens' direct use in Spain's largest cities. As well as identifying the sector's main players and their market share per type – Chauffer-driven vehicles/Taxis, Motorbike Sharing, Car Sharing, Public Transport and Parking Services - premium access to&nbsp;the Observatory&nbsp;allows you to identify the profile of users using each type of service, multi-service users, the growth of each type of service, recurrence and exclusive and shared use.&nbsp;An advisory service that offers access to observed and rigorous data,&nbsp;obtained directly from the real-time monitoring of thousands of consumers in the sector, to learn about the uptake evolution for the different types of services as well as the performance of the main companies leading the sector.&nbsp;As well as&nbsp;providing&nbsp;daily updated metrics, the Mobility Services Observatory:&nbsp;<ul><li>Identifies the profile of the users of each type of service, the multiservice users, the growth of each type of service, the recurrence and exclusive and shared use.</li><li>Finds out how relevant each service is&nbsp;by controlling the recurrence of use, the moments connected, the peak-demand times and quiet times, per service.</li><li>Ask one of our experts&nbsp;for the correct interpretation of the evolution of the market, its size and opportunities.</li><li>Carries out tests and concept&nbsp;tests&nbsp;with real urban mobility service users. Super-qualified samples&nbsp;to enrich the quality of the analysis. The Observatory offers a quarterly study that explores more than 36 mobility services' main indicators in detail.</li></ul>&nbsp;All this knowledge is complemented by a quarterly study which looks deeper at the main indicators of more than 36 mobility services.&nbsp;Access our platform free of charge and&nbsp;discover&nbsp;the 5 brands leading the sector per type of service.

Launch of the Urban Mobility Observatory.

Data and insights that will help you get ahead.

Discover the volume of promoters and detractors for each restaurant brand. Our NPS' new features include extracting the valuation of exclusively digital customers. This is thanks to our CENTRIx® index that combines observed data with declared data by collecting digital fingerprints. Consult more than 40 variables to start offering a better customer experience.

We developed&nbsp;the digital NPS of each restaurant brand&nbsp;based on <a href="https://smartmeanalytics.com/insight/las-marcas-de-restauracion-mas-centradas-en-el-cliente">CENTRIx&nbsp;&nbsp;® for the Restaurant &amp; Delivery sector</a>,&nbsp;the most innovative customer centricity index based on direct customer observation.&nbsp;&nbsp;The NPS has just one goal:&nbsp;to find out how likely a person is to recommend a brand, company, product, or service to another person.To achieve this, we have consulted the monitored individuals, to discover how likely they are to recommend the brand to someone else. They answered by giving a score between 0 and 10, 0 being “not at all likely” and 10 being “extremely likely”.&nbsp;<ul><li>Customers who responded with a 9 or a 10 show behaviour which means that it is very likely that they will purchase from and recommend the restaurant. We call these customers&nbsp;Promoters.</li><li>Those who responded with a 7 or 8 show much more passive behaviour, so we call them&nbsp;Neutral.</li><li>Those who&nbsp;scored between 0 to 6, do not show any positive behaviour for the company. In many cases, they even talk negatively about the company to others. We call these customers&nbsp;Detractors.</li></ul>&nbsp;What differential value does Smartme offer?&nbsp;Our&nbsp;Zero Party Observational Technology allows us to identify the digital behaviour of each restaurant brand's customers. Once we have obtained the NPS&nbsp;we can view the results according to the level of digital maturity, products and services that they habitually consume, their geographical area or demographic characteristics.&nbsp;Do you want to discover each restaurant's digital NPS? Are you interested in discovering the score of more than 40 variables&nbsp;according to the company in the sector and&nbsp;identifying actionable improvements?&nbsp;Access our platform free of charge and download the full report.

NPS of each restaurant brand's digital customers.

Discover the Digital Net Promoter Score (NPS) level of the top 15 restaurant brands.

Know the volume of promoters and detractors of each operator. The novelty of our NPS is that the valuation of exclusively digital customers is extracted. All this, thanks to our CENTRIx® index that combines observed data, by collecting fingerprints, with declared data. Consult more than 40 variables to activate a better customer experience.

From the <a href="https://smartmeanalytics.com/en/insight/las-telco-mas-centradas-en-el-cliente">CENTRIx® for the Telco sector,</a> the most innovative index of customer centricity based on direct observation of customers, we elaborate the digital NPS of each operator.&nbsp;The NPS has a single objective: to discover the probability that a person will recommend a brand, a company, a product or a service to another person.

To achieve this, we have asked the monitored individuals how much they would recommend the brand to another person. And the answer options have been given to us on a scale from 0 to 10, in which 0 is “not at all likely” and 10 is “extremely likely”.&nbsp;<ul><li>Customers who have responded with a 9 or 10 show a fairly high purchase behavior and recommendation of their operator. We call these clients Promoters.
</li><li>Those who have responded with a 7 or 8 show a much more passive behavior, which is why we call them Neutrals.
</li><li>Those who have given scores from 0 to 6 do not show any positive behavior for the company. Even, in many cases, their opinions towards other people about the company are negative. We call these Detractors.</li></ul>&nbsp;What differential value do we provide from Smartme?
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Our Zero Party Observational Technology allows us to identify the digital behavior of the clients of each auto insurer so that once the NPS is obtained, we can know the results according to the level of digital maturity, products and services that they usually consume, geographic area or demographic characteristics.
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Do you want to discover which Digital NPS each operator has? Are you interested in knowing the score of more than 40 variables according to the company in the sector and identifying actionable improvements?
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Very easy! Access our platform for free and download the results for FREE.

 NPS of the digital clients of each operator.

 Know the level of Digital NPS (Net Promoter Score) of the 14 main operators.

Know the volume of promoters and detractors of each auto insurer. The novelty of our NPS is that the valuation of exclusively digital customers is extracted. All this, thanks to our CENTRIx® index that combines data observed by collecting fingerprints with declared data. Consult more than 40 variables to activate a better customer experience.

Based on the CENTRIx® for the Auto Insurance sector, the most innovative index of customer centricity based on direct observation of customers, we elaborated the digital NPS of each insurer.
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The NPS has a single objective: to discover the probability that a person will recommend a brand, a company, a product or a service to another person.
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To achieve this, we have asked the monitored individuals how much they would recommend the brand to another person. And the answer options have been given to us on a scale from 0 to 10, in which 0 is “not at all likely” and 10 is “extremely likely”.&nbsp;
<ul><li>


Customers who have responded with a 9 or 10, show a quite high purchase behavior and recommendation of their insurer. We call these clients Promoters.
</li><li>Those who have responded with a 7 or 8 show a much more passive behavior, which is why we call them Neutrals.
</li><li>Those who have given scores from 0 to 6 do not show any positive behavior for the company. Even, in many cases, their opinions towards other people about the company are negative. We call these Detractors.</li></ul>&nbsp;What differential value do we provide from Smartme?
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Our Zero Party Observational Technology allows us to identify the digital behavior of the clients of each auto insurer so that once the NPS is obtained, we can know the results according to the level of digital maturity, products and services that they usually consume, geographic area or demographic characteristics.



Do you want to discover what Digital NPS each auto insurer has? Are you interested in knowing the score of more than 40 variables according to the company in the sector and identifying actionable improvements?
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Very easy! Access our platform for free and download the results for FREE.

NPS of the digital clients of each insurer.

Know the level of Digital NPS (Net Promoter Score) of the 10 main auto insurers.

Get to know the global satisfaction and in each channel (both online and offline) of both Clients and Non-Clients of each restaurant brand. It collects how aligned each player is with what their customers want and with the industry benchmark.


The CENTRIx® is the most innovative index of customer centricity based on direct observation of customers, data services and tailored solutions in the form of training and continuous monitoring of customer relationships with their brands.&nbsp;It classifies the most customer-centric companies in each sector according to the assessment by users, whether they are customers or not, of the company and the use they make of the different channels (the telephone, the web, the app or the store physical).&nbsp;WHAT DOES THE INDEX INCLUDE?
<ul><li>
General evaluation of the brand image of clients vs. non-clients.</li><li>General assessment of the brand image according to target (age, gender, etc.)
</li><li>Multichannel experience assessment.</li><li>Analysis of the use of the different channels according to function: information, contracting.</li><li>Comparative use of the different channels according to target.</li><li>Correspondence map according to hiring factors.
</li><li>Global Net Promoter Score and Digital Customers.</li></ul>&nbsp;ACCESS THE FULL CENTRIx® INDEX&nbsp;He Index is included in our general service "Digital Performance Observatory" A service of continuous metrics of digital evolution of the main players in each sector that allows:&nbsp;
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Dimension the digital size of the restaurant market: its growth, the distribution of market share between the different players and the customer target most akin to each brand.</li><li>Diagnoses the assessment of each of the key factors in the decision: price, promotion, experience according to channel.
</li><li>Identifies the impact of each factor on the brand image and user experience
</li><li>Monitor the relationship of your customers with other brands in which they find substitute and complementary services.
</li></ul>&nbsp;


Access our platform for free and obtain the ranking, general and according to target, of the most customer-focused restaurant brands.&nbsp;&nbsp; &nbsp;

The most customer-focused restaurant brands.

Omnichannel vision on how digital customers use and value the rest of the points of contact with the brand.

Brands face the challenge of getting to know the new consumer model: The Digital Single. From Smartme, we bring brands closer to this new Target by identifying their consumption habits and the digital services with which they relate on a daily basis.


At Smartme, we go beyond their socio-demographic characteristics by following their behavior 24/7 to offer you a unified and complete vision of an increasingly changing consumer.
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Thus, in the week of love, we have observed a target of increasing size: The Digital Single.
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And through our Zero Party Technology we have placed this type of consumer at the center to observe in real time how they relate to brands on a daily basis, what their journeys are like, what their preferences, interests and motivations are.&nbsp;What does the report include?&nbsp;<ul><li>



Evolution of SINGLEs in Spain.
</li><li>Consumption Categories that interest SINGLEs.
</li><li>Analysis of consumption habits of “dating” services
</li><li>Consumer experience analysis.
</li></ul>&nbsp;


Access our platform for free and get the full report in just one click.&nbsp;

Love in the age of the digital consumer.

Brands face the challenge of continuously observing the new consumer.

The latest results of our MPIx® (Mobile Performance Index) index for the Banking sector have not left anyone indifferent. What are you waiting for? Access and discover which digital financial services are leading the mobile race.

The Mobile Performance Index (MPIx®) measures the digital performance of 98 financial institutions based on technology that passively observes the digital footprints of financial services customers with consent.&nbsp;The main variables considered are:&nbsp;<ul><li>The global market share and according to subsector.
</li><li>Linking customers with the digital services they use.
</li><li>The time of use and time per session of digital financial services.</li></ul>&nbsp;Access our platform for free and find out what position players like ABANCA, N26, Bnext, Banco Sabadell, Kutxabank, Ibercaja, Openbank, Revolut, Rebellion Pay... occupy in the mobile race.&nbsp;

The 5 entities with the best digital performance of 98 analyzed.

BBVA, CaixaBank, imagin, Banco Santander and ING close 2021 as leaders in digital performance according to the results of our latest MPIx®.

Don't miss out on our Whitepaper and discover the measurement solution that is revolutionizing the advertising industry! It is time for you to measure the return of your crossmedia campaigns and finally control what each medium brings you.

Taking advantage of the day of advertising, we stop to reflect on the panorama of the audiovisual and advertising industry that has changed so much in recent years.&nbsp;The accelerated change in media consumption, coupled with the decline of cookies 🍪, is challenging companies to find new effective and compatible ways to reach their audiences without invading their privacy.&nbsp;At Smartme, we are asking ourselves a lot of questions. We have tried and tested different technologies and approaches. And the lessons learned have led us to build a solution that faces the future of advertising by responding to 2 major challenges: ✅ The optimization of the media knowing the audience better but respecting their privacy.

✅ The end-2-end measurement that allows a better understanding of the attribution.&nbsp;<h3>"Knowing which combined media optimally reach each target and how effective they are is the challenge."</h3>&nbsp;Don't stay without it!
&nbsp;
Access our platform for free and get the whitepaper that includes the agile and economically viable solution that brings advantages to both publishers and advertisers

This is going to be the future of Advertising. Optimization and Measurement end-2-end.

The most innovative publishers and advertisers already trust us to optimize their campaigns.

Do you know which fashion brands have led customer acquisition during the Winter Sales? SMARTME YES. Download our latest report on the digital performance of the sector and improve the effectiveness of your growth strategies.

The Winter Sales are one of the most anticipated times of the year to buy, especially from the big brands in the fashion and beauty sector, who strategically compete for customer acquisition through digital channels.&nbsp;Thus, 24/7 monitoring of the real use made by consumers of digital services becomes essential to know the effectiveness of their growth strategies, the size of the market and their position against the competition.&nbsp;Access our platform for free and get the full report.

Impact of the Winter Sales on the use of digital services.

Inditex leads customer acquisition with the start of the sales.

Get to know the global satisfaction and in each channel (both online and offline) of both Clients and Non-Clients of each operator. It collects how aligned each telco is with what its customers want and with the industry benchmark.

The CENTRIx® is the most innovative index of customer centricity based on direct observation of customers, data services and tailored solutions in the form of training and continuous monitoring of customer relationships with their brands.&nbsp;It classifies the most customer-centric companies in each sector according to the assessment by users, whether they are customers or not, of the company and the use they make of the different channels (the telephone, the web, the app or the store physical).&nbsp;WHAT DOES THE INDEX INCLUDE?&nbsp;
<ul><li>
General evaluation of the brand image of clients vs. non-clients.</li><li>General assessment of the brand image according to target (age, gender, etc.)
</li><li>Multichannel experience assessment
</li><li>Analysis of the use of the different channels according to function: information, contracting.
</li><li>Comparative use of the different channels according to target.</li><li>Correspondence map according to hiring factors.
</li><li>Global Net Promoter Score and Digital Customers.</li></ul>&nbsp;ACCESS THE FULL CENTRIx® INDEX



The Index is included in our general service "Digital Performance Observatory" A service of continuous metrics of digital evolution of the main players in each sector that allows:&nbsp;<ul><li>



Dimension the digital size of the operator market: its growth, the distribution of market share between the different players and the customer target most akin to each brand.</li><li>Diagnoses the assessment of each of the key factors in the decision: price, promotion, experience according to channel.
</li><li>Identifies the impact of each factor on the brand image and user experience.&nbsp;</li><li>Monitor the relationship of your customers with other brands in which they find substitute and complementary services.</li></ul>&nbsp;Access our platform for free and find out the ranking, general and according to target, of the most customer-focused operators.

The most customer-centric operators.

Get to know the global satisfaction and in each channel (both online and offline) of both Clients and Non-Clients of each auto insurer. It collects how aligned each insurer is with what its clients want and with the industry benchmark.


The CENTRIx® is the most innovative index of customer centricity based on direct observation of customers, data services and tailored solutions in the form of training and continuous monitoring of customer relationships with their brands.&nbsp;It classifies the most customer-centric companies in each sector according to the assessment by users, whether they are customers or not, of the company and the use they make of the different channels (the telephone, the web, the app or the store physical).&nbsp;WHAT DOES THE INDEX INCLUDE?
&nbsp;<ul><li>
General assessment of the brand image of clients vs. non-clients.
</li><li>General assessment of the brand image according to target (age, gender, etc).
</li><li>Multichannel experience assessment.
</li><li>Analysis of the use of the different channels according to function: information, contracting.
</li><li>Comparative use of the different channels according to target.
</li><li>Correspondence map according to hiring factors.
</li><li>Global Net Promoter Score and digital customers.</li></ul>&nbsp;ACCESS THE FULL CENTRIx® INDEX



The Index is included in our general service "Digital Performance Observatory" A service of continuous metrics of digital evolution of the main players in each sector that allows:&nbsp;
<ul><li>


It measures the digital size of the insurance market: its growth, the distribution of market share between the different players and the customer target most closely related to each brand.
</li><li>Diagnoses the assessment of each of the key factors in the decision: price, promotion, experience according to channel.
</li><li>Identifies the impact of each factor on the brand image and user experience
</li><li>Monitor the relationship of your customers with other brands in which they find substitute and complementary services.
</li></ul>&nbsp;




Access our platform for free and find out the ranking, general and according to target, of the most customer-focused auto insurers.&nbsp;&nbsp;

The most customer-centric auto insurers.

Get to know the global satisfaction and in each channel (both online and offline) of the Clients and Non-Clients of each financial institution. It collects how aligned each entity is with what its clients want and with the benchmark of the sector.

The Centrix index classifies the most customer-centric companies in each sector according to the assessment by users, whether they are customers or not, of the company and the use they make of the different channels (phone, web, app or the office).
&nbsp;
This analysis is carried out based on data observed by measuring the fingerprint and data declared by users to obtain a score between 0 and 100.&nbsp;What does the index include?
<ul><li>


Valuation of each entity both by its clients and those that are not yet.
</li><li>The performance of the entity in the channels (office, telephone, web and app) that its customers actually use according to the action carried out.
</li><li>Key factors when making the decision to hire a service and how the entity is compared to the sector. The factors analyzed are: digital level, ATM network, customer service, trust, interests, commissions and transparency.</li></ul>&nbsp;



Access our platform for free and find out the ranking, general and according to target, of the most customer-focused entities.

The most customer-focused financial institutions

Thousands of research studies at your fingertips on the situation of the real estate sector, but only one extends this information with insights based on observational data: PROPTECH BY SMARTME REPORT

Thousands of research studies at your fingertips on the situation of the real estate sector, but only one extends this information with insights based on observational data: PROPTECH BY SMARTME REPORT.&nbsp;



Our report provides an overview on:
<ol><li>


The profile types used by real estate applications.
</li><li>The moments of use where most of the target audience is concentrated.
</li><li>The impact of Covid on consumer digital behavior.
</li><li>An evolution of the digital performance of the main players zooming in on the overlapping audiences of Fotocasa and Idealista.</li></ol>&nbsp;This information extracted from the collection of more than 200 million fingerprints thanks to the 24/7 monitoring of the real use they make of the products and services of the Proptech sector has been complemented with the realization of a macro-survey on the same user base, obtaining the motivations and interests of 4,609 individuals in terms of Housing.
 &nbsp;Know what aspects are the most relevant in the choice of housing at the total population level and the significant differences by segments of interest; the percentage of Spaniards who are currently considering a change of home; the impact of the coronavirus on the needs they seek to cover with housing or the percentage of Spaniards who plan to become independent in the short and long term, deepening the barriers they currently encounter, are some of the answers you can get to keep track of a sector in which so many changes are taking place.
 &nbsp;Access our platform for free and get the full report in just one click.

Needs and Digitization of the Housing Market

 Analysis of the needs of the current consumer and the use of Proptech applications among Individuals.

Do you know what the purchasing behavior of consumers will be this Black Friday? SMARTME YES! Download our latest report and get ready for the most anticipated moment of the year.


The study "Previsión Black Friday 2021" analyzes the trends and intentions of purchase behavior during the Black Friday period of 2021 of the Spanish population, offering you information about:&nbsp;
<ol><li>


Consumer profile: profile of the possible consumer during the BF 2021.
</li><li>Purchase drivers: understand what elements are key in the purchase experience and what barriers consumers have when buying.</li><li>Radiography of the purchase intention: analysis of the level of spending and the most searched categories as well as the level of comparison of prices or reference brands.
</li><li>Sector concern: relationship between purchases of BF and Christmas and concern about the possible shortage of products.</li></ol>&nbsp;Access our platform for free and get the full report in just one click.

Black Friday Forecast 2021

Get ready for Black Friday!

Discover how the mobile market share has been distributed among the different players in the sector during Q3 2021 and what trends we have found in recent months.


The universe of apps is very changing, leadership is not forever and this variability and enormous competition forces brands to reinvent themselves every day.&nbsp;



Our IGMobile &amp; SFIx® reports allow us to detect the changes that occur in the mobile use of applications from more than 10 sectors.&nbsp;



The IGMobile® (General Mobile Index) periodically quantifies the market share of the most relevant apps in each sector.&nbsp;The SFIx® (Smartme Flash Index) is a variation index that identifies the applications with the best growth rates. It allows identifying trends and digital growth strategies.&nbsp;Access our platform for free and get the full report in just one click.&nbsp;

Consumidor 360º

Rendimiento digital

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Abr. 2022

Digital Consumer by Generation

Hábitos de consumo digital en Generación Z, Millennials y Generación X.

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