Planning
360º Consumer
Interests and behavior based on digital footprint data and media consumption
Audience Planner
Locate audiences on TV, Social Media, CTV, and AOL, by Reach and Affinity
Digital Benchmark
Digital performance by sector. App diagnostics for major brands. Market share and recurrence
Measurement
Reach & Frequency
Reach and frequency by media. Deduplication and net audience. Incrementality
Advertising Effectiveness
Brand lift and conversion lift studies based on real exposure data
Optimization
Optimization
Evaluate media plans so your investment works. Predict reach and frequency
CTV Landscape
Evaluation of the SVOD, ASVOD, BVOD, AVOD, video sharing, Social Media
Solutions
Resources
News

Mar 2025

NEW! Smartme Launches Two Solutions that Revolutionize Advertising Optimization

Crossmedia Optimizer and CTV Landscape

In an increasingly fragmented advertising ecosystem, where advertisers seek to maximize the impact of their multimedia campaigns with precise and actionable data, Smartme presents two innovative solutions that will change the way media investment is planned and optimized: Crossmedia Optimizer and CTV Landscape.

These tools have been designed to offer advertisers unprecedented control over their multimedia advertising strategies, allowing them to make decisions based on robust and independent data. Crossmedia Optimizer provides a comprehensive view of performance across multiple media (linear TV and Radio, CTV, VOL, AOL and Social Media), helping to distribute budgets more efficiently. Meanwhile, CTV Landscape sheds light on the connected television landscape, a constantly evolving space where there is an urgent need for data on the results this media offers.

With these solutions, Smartme reaffirms its commitment to innovation and transparency in advertising measurement, providing advertisers with the knowledge necessary to successfully navigate the current audiovisual environment.

Crossmedia Optimizer: The key to maximizing advertising performance

The fragmentation of audiences and the lack of multimedia data integration have hindered advertisers' ability to efficiently distribute their budgets and accurately and objectively measure the impact of each media. Smartme's Crossmedia Optimizer emerges as the solution to this challenge, allowing:

Optimization of advertising budget distribution with deterministic and single-source data on the real advertising reach capacity of all media in combination, ensuring more precise planning based on real evidence.
Reduction of overlap between media, minimizing consumer overexposure and improving the effective reach of each multimedia campaign.
Planning campaigns with different investment distribution scenarios providing real-time optimizations by adjusting the media mix.
Analyzing the real impact of each media based on advertising objectives, allowing evaluation of the individual and combined contribution of each channel to business metrics.

The Crossmedia Optimizer offers an independent platform to simulate and compare different media plans to choose the most efficient combination based on target, campaign duration, and available investment. The tool combines robust data from all media, including linear TV and Radio, Connected TV, Online Video, Online Audio and Social Media, covering both their audience and advertising reach capacity, and predictive analysis to provide recommendations for optimizing the media mix.

Thanks to its ability to measure the impact of each media on the same individuals, the platform allows brands and agencies to make more informed decisions, ensuring that every euro invested in advertising has the highest possible return. With the integration of hybrid measurement methodologies, Smartme Analytics positions itself as a benchmark in the optimization of crossmedia advertising investments.

CTV Landscape: Data intelligence for connected television investment

In a context where connected television (CTV) is experiencing exponential growth, advertisers need to better understand its reach and optimize their investments in this audiovisual environment. Smartme Analytics' CTV Landscape offers a clear and detailed vision of this ecosystem, allowing:

Evaluation of the size and penetration of CTV audiences in Spain and their evolution compared to other audiovisual media.
Comparison of CTV effectiveness against linear TV, social media, and video platforms, providing key data for decision-making.
Optimization of audiovisual advertising investment through precise metrics on CTV reach and other platforms according to device and audience segmentation.
Guarantee of transparency and neutrality with independent data and robust methodologies, combining observational, declared, and census information.

With more than 30 million people consuming OTT on Smart TV in Spain, the relevance of this data is undeniable for brands and advertisers seeking more effective and optimized planning to expand the reach of their advertising.

A step forward in advertising measurement and optimization.

The combination of Cross-media Optimizer and CTV Landscape consolidates Smartme's commitment to offering innovative solutions based on advanced technology and agnostic methodologies. These tools not only provide a comprehensive view of the advertising ecosystem, but also allow advertisers to make strategic decisions based on reliable unified data to feed back into all phases of their advertising process: planning, optimization, measurement of reach and effectiveness of their campaigns.

"Our commitment is to help the advertising industry optimize its investment and performance through innovative solutions based on observed, unified and independent data. With Crossmedia Optimizer and CTV Landscape, we take another step in this direction, offering tools that allow for more precise and controllable planning and optimization in a complex current environment," states Lola Chicón, CEO and founder of Smartme Analytics.