Smartme | The Crossmedia Measurement Platform

Planning
360º Consumer
Interests and behavior based on digital footprint data and media consumption
Audience Planner
Locate audiences on TV, Social Media, CTV, and AOL, by Reach and Affinity
Digital Benchmark
Digital performance by sector. App diagnostics for major brands. Market share and recurrence
Measurement
Reach & Frequency
Reach and frequency by media. Deduplication and net audience. Incrementality
Advertising Effectiveness
Brand lift and conversion lift studies based on real exposure data
Optimization
Optimization
Evaluate media plans so your investment works. Predict reach and frequency
CTV Landscape
Evaluation of the SVOD, ASVOD, BVOD, AVOD, video sharing, Social Media
Solutions
Resources
News

Optimize your advertising with crossmedia measurement

We track the full exposure of all advertising to control your campaign performance across any medium: TV, radio, CTV, online video, display, social, and outdoor.

The precise measurement technology that today's advertising needs.

Leading companies measure and optimize with Smartme

Stop guessing and measure with certainty

Smartme gives you complete visibility into your advertising impact across all media. Real, unified, and independent data to achieve maximum return on your media investment.

Advertising

Real-time Ad tracking.

Geolocations, OHH

Data obtained from the mobile's GPS with precise coordinates to determine the geolocation.

Apps, Webs and Searches

Detailed digital data and user browsing history.

TV Lineal, CTV, Radio and Audiovisual

TV, Radio and any audiovisual content consumption regardless of the device.

Surveys

Questions of any type: withdrawal, consideration, purchase intention, affinity.

Smart TV

Real-time use of any streaming TV application on the Smart TV

Proprietary technology combining ACR, digital fingerprint tracking, and geolocation, deployed on a single-source individual panel.

Our proprietary panel holds 3 ISO certifications that guarantee information security systems, privacy management, and data protection.

Smartme is the independent crossmedia measurement platform to control everything from exposure to impact

Complete media mix visibility

Traditional methodologies measure in silos. Smartme's technology allows you to control advertising across all media, both inside and outside the home. Compare your campaign performance from a single accurate and independent source to optimize your overall media investment.

Audience deduplication

Deterministic and accurate to rigorously evaluate total reach and the real incrementality of each medium. Optimally balance frequency and understand saturation. Stop estimating with declared sources and use precise data that determines the net audience of your advertising.

Independence and transparency

Make media investment decisions with an agnostic source. Ensure campaign optimization with measurement adapted to today's advertising ecosystem. A rigorous methodology focused exclusively on your advertising objectives. More precision at the service of your business.

People-based, Single-source

Without depending on walled garden data. Smartme's methodology combines crossmedia technology on a proprietary panel and big data. A single reliable source of single-source data on media consumption and advertising exposure for tracking the full-funnel effectiveness of your advertising.

Measure the real impact of your advertising, from start to finish

Track your entire advertising footprint: from who sees you and how many times, to how they remember your brand, and whether they search for you or visit your point of sale. Identify which media are driving your brand and purchase metrics. One methodology to control both branding and performance impact by comparing those exposed vs. not exposed to your ads.

Discover everything Smartme can do for you