Smartme | The Crossmedia Measurement Platform

IMPROVE THE EFFECTIVENESS OF YOUR ADVERTISING

Make better marketing decisions based on crossmedia measurements

A single, transparent and independent platform to reach your audience more effectively: know full media consumption, reach and multimedia advertising effectiveness.

THE MEASUREMENT THAT BEST RESPONDS TO THE CURRENT ADVERTISING LANDSCAPE

Compare the performance of the media.

Tackle audience fragmentation and get a unified and comparable picture of advertising reach and effectiveness across linear TV, connected TV, online video, radio, cinema and outdoor with Smartme.

Keep abreast of changes in media consumption.

We monitor 24/7 the holistic and changing consumption of media.

More than 100 channels, supports and platforms under control.

IMPORTANT CUSTOMERS WHO HAVE TRUSTED SMARTME

The solution for publishers, advertisers and agencies committed to innovation

Verify the reach of your Crossmedia campaigns

Leave measurement problems behind by analyzing the performance of your campaigns inLinear TV, CTV, Digital, Radio, Retail, Film and OOH on the same individuals.

Analyze its real impact on a deduplicated audience. Detect the effective frequency and know in which media you should invest more or which are saturated.

IMPROVE PLANNING BASED ON CROSSMEDIA DATA

Locate Incremental Audiences

The planning solution that connects with your Audiences in any TV, RRSS, OTT, Retail Media and Digital Support.

Face the new reality of multiplatform consumption, by easily and quickly identifying the combination of cross media that brings greater incremental coverage to the media plan, also taking into account the affinity of the target with each medium.

Challenges that inspired us to build our media planning tool

Know the media with which they have the greatest affinity with audiences.

Audiences' interests evolve, the emergence of new platforms changes their preferences, and marketers must track these changes in real time to ensure their ad campaigns have the desired impact on the target audience they want to reach.

Achieve greater incremental coverage with the same budget.

Media consumption has changed. What has not changed is the advertising budget. Agencies and advertisers need to know precisely where they need to invest your budget to achieve the highest net coverages and, consequently, boost the return on your advertising spend.

Avoids media overlaps.

In this multiplatform environment, it is particularly important to detect overlapping between media to avoid spending a large part of the budget re-engaging the same audience on different channels.

Detects changes in the crossmedia consumption of audiences.

It is crucial to have an omnichannel view of the complete media consumption of audiences, whether Linear TV, CTV, Digital, Radio or Outdoor, to be able to make agile decisions that ensure the success of the campaign.

Optimize your investment with crossmedia data

Efficiently allocate the advertising budget by identifying the media mix that maximizes target coverage. Select the most profitable media per extra point of coverage. A stand-alone solution based on crossmedia data and artificial intelligence to achieve an average optimization of 32%..

THE TRUE ALL-IN-ONE SOLUTION

Maximizes advertising investment

FOR ADVERTISERS

Maximizes return on advertising investment. Measure and evaluate your crossmedia advertising regardless of media, channel or platform and make decisions based on deterministic data.

FOR AGENCIES

Strengthen your clients' confidence by maximizing the return on their advertising investments across all media, channels and platforms.

FOR SUPPORTS

Stand out in the new multiplatform landscape. Demonstrate the value your inventory brings to your media strategy with key metrics about your audiences.

WHITEPAPER

Connected TV Measurement

We have prepared a white paper on CTV with the aim of providing our vision and explaining how a comprehensive omnichannel measurement solution is a fundamental lever to help marketers understand and correctly measure the ROI of this channel.

360º consumer

Digital performance