Planning
360º Consumer
Interests and behavior based on digital footprint data and media consumption
Audience Planner
Locate audiences on TV, Social Media, CTV, and AOL, by Reach and Affinity
Digital Benchmark
Digital performance by sector. App diagnostics for major brands. Market share and recurrence
Measurement
Reach & Frequency
Reach and frequency by media. Deduplication and net audience. Incrementality
Advertising Effectiveness
Brand lift and conversion lift studies based on real exposure data
Optimization
Optimization
Evaluate media plans so your investment works. Predict reach and frequency
CTV Landscape
Evaluation of the SVOD, ASVOD, BVOD, AVOD, video sharing, Social Media
Solutions
Resources
News

Recommendation for optimal budget allocation to maximize impact, reducing over-exposure and leveraging the incrementality of media and platforms.

Evaluate campaign effectiveness and ROI and its impact on brand and business KPIs. (Recall, consideration, sales, web/app traffic, CAC, in exposed vs. non-exposed).

What is the estimated potential reach and frequency I can achieve with the campaign planning (traditional or innovating in media and platforms)? What happens if I modify the media mix?

For a specific campaign or campaigns, what post-campaign results have we obtained? What has been the rotation by medium and platform? What is the total reach vs. net reach? Overlaps between media? What exclusive reach has each one provided?

The 'all-in-one' crossmedia advertising optimization platform

Relevant data to improve all stages of your advertising activity

Analysis. PRE EVALUATION

OPTIMIZATION

Measurement. POST EVALUATION

PLANNING

Creative pretests
competitive and consumer data (habits and behaviors)
Audience design
TV and digital
Incremental reach and affinity

SIMULATION

Calculation of reach and frequency (total and exclusive) that I will obtain. Cross-media and by target.

OPTIMIZATION

Most effective media mix to maximize target reach
ROI

REACH AND FREQUENCY

Linear TV
CTV
VOL
ONLINE AUDIO
RADIO
OOH AND DOOH
DISPLAY

BRAND LIFT

Advertising recall
Brand awareness
Consideration/purchase intent, etc.

CONVERSION LIFT

Digital traffic and keywords
Ecommerce and point-of-sale traffic

Discover everything Smartme can do for you

PLAN, MEASURE, OPTIMISE

The 'all-in-one' crossmedia advertising optimization platform

Relevant data to improve all stages of your advertising activity