Planning
360º Consumer
Interests and behavior based on digital footprint data and media consumption
Audience Planner
Locate audiences on TV, Social Media, CTV, and AOL, by Reach and Affinity
Digital Benchmark
Digital performance by sector. App diagnostics for major brands. Market share and recurrence
Measurement
Reach & Frequency
Reach and frequency by media. Deduplication and net audience. Incrementality
Advertising Effectiveness
Brand lift and conversion lift studies based on real exposure data
Optimization
Optimization
Evaluate media plans so your investment works. Predict reach and frequency
CTV Landscape
Evaluation of the SVOD, ASVOD, BVOD, AVOD, video sharing, Social Media
Solutions
Resources
News

REACH AND FREQUENCY INCREMENTAL REACH

Media overlap. Exclusive reach, effective frequency, and contribution of each medium.

BRAND LIFT. CREATIVE DIAGNOSTICS.

CONVERSION LIFT

App and web traffic. Searches, variable association, message comprehension.

We track the real exposure your ads receive

BRAND LIFT STUDIES

Knowing which people have been impacted, by which medium, and how many times is the foundation of our methodology. This way we can control if advertising is working for each target and which media are being most effective.

Exposed

Group of individuals impacted by your brand's advertising

Exposed vs Not exposed
same target

Not exposed

Group of individuals NOT impacted by your brand's advertising

Full-funnel tracking

Determine your advertising effectiveness with brand lift studies to measure brand KPIs: awareness, recall, and consideration.
The only methodology that tracks advertising from impact to conversion signals with KPIs for searches, web or app visits, and even physical point-of-sale traffic.

Proprietary panel with holistic behavioral data

Our methodology collects continuous population data: website visits, mobile applications, searches, social media consumption, television, radio, OTTs, geographic coordinates, advertising impressions. This is how we track advertising effectiveness: from impact to response: