Consumer Journeys & Behaviors

HEARINGS

Get the most accurate profiling of your audiences

Thousands of journeys of identified people offer us behavioral and contextual profiling based on observed data on a single platform.

389,550 observed consumption profiles

ALREADY TRUST US

Too many sources to understand your audiences?

In a highly fragmented environment the key lies in unraveling the labyrinth of dispersed audiences.

Our Observational Technology and the construction of our own solid and robust panel allows us to collect real-time data on the interaction of thousands of individuals with applications, websites, chains, supports and platforms.

In combination with self-reported data, we provide a comprehensive view of consumer habits and conversion of marketing and advertising strategies.

In a sea of information, take control of your audiences from a single data source.

DO YOU REALLY KNOW YOUR CONSUMERS?

Be more relevant to your audiences.

In combination with self-reported data, we provide a comprehensive view of consumer habits and conversion of marketing and advertising strategies.

360º VISION OF THE AUDIENCES

Observed data collected in real time.

27.1 M

Access to apps and websites

4.8 M

TV, radio and advertising sessions consumed

11.8 M

Social network sessions

2.3 M

Media consumption sessions

Analyse the profile and behaviour of different clusters

Learn about the behaviour of different user targets that you are interested in. You can analyse behaviour patterns between the different segments and analyse:

Which are the most digital?
How does each one use social networks?
Which brands do they interact with?
What characterises each segment?
What media do they view?

HOT INSIGHT

Audiences Operación Triunfo 2023

In recent weeks there has been a lot of talk about the phenomenon of Operación Triunfo 23 and the audience success it has generated. Different sources have tried to measure the number of people who have followed the galas. At Smartme, we are not far behind: we reveal the Audience Data of Operación Triunfo 23 on Amazon Prime Video.

360º consumer

Digital performance