Planning
360º Consumer
Interests and behavior based on digital footprint data and media consumption
Audience Planner
Locate audiences on TV, Social Media, CTV, and AOL, by Reach and Affinity
Digital Benchmark
Digital performance by sector. App diagnostics for major brands. Market share and recurrence
Measurement
Reach & Frequency
Reach and frequency by media. Deduplication and net audience. Incrementality
Advertising Effectiveness
Brand lift and conversion lift studies based on real exposure data
Optimization
Optimization
Evaluate media plans so your investment works. Predict reach and frequency
CTV Landscape
Evaluation of the SVOD, ASVOD, BVOD, AVOD, video sharing, Social Media
Solutions
Resources
News

Get the most accurate profiling of your audiences

AUDIENCIAS

Thousands of journeys of identified people offer us behavioral and contextual profiling based on observed data on a single platform.

389.550 consumption profiles observed

Leading companies measure and optimize with Smartme

Too many sources to understand your audiences?

In a highly fragmented environment the key lies in unraveling the labyrinth of dispersed audiences.

Our Observational Technology and the construction of our own solid and robust panel allows us to collect real-time data on the interaction of thousands of individuals with applications, websites, chains, supports and platforms.

In combination with self-reported data, we provide a comprehensive view of consumer habits and conversion of marketing and advertising strategies.

In a sea of information, take control of your audiences from a single data source.

Be more relevant to your audiences.

DO YOU REALLY KNOW YOUR CONSUMERS?

In combination with self-reported data, we provide a comprehensive view of consumer habits and conversion of marketing and advertising strategies.

Observed data collected in real time.

360º VISION OF THE AUDIENCES

27.1 M

App and web access

13.3 M

TV, radio, and advertising consumption sessions

15.8 M

Social Media sessions

29.4

Geolocations

11.9 M

Advertising impressions

Analyse the profile and behaviour of different clusters

Learn about the behaviour of different user targets that you are interested in. You can analyse behaviour patterns between the different segments and analyse:

Which are the most digital?
How does each one use social networks?
Which brands do they interact with?
What characterises each segment?
What media do they view?

Audiences Operación Triunfo 2023

HOT INSIGHT

In recent weeks there has been a lot of talk about the phenomenon of Operación Triunfo 23 and the audience success it has generated. Different sources have tried to measure the number of people who have followed the galas. At Smartme, we are not far behind: we reveal the Audience Data of Operación Triunfo 23 on Amazon Prime Video.

Discover everything Smartme can do for you