Planning
360º Consumer
Interests and behavior based on digital footprint data and media consumption
Audience Planner
Locate audiences on TV, Social Media, CTV, and AOL, by Reach and Affinity
Digital Benchmark
Digital performance by sector. App diagnostics for major brands. Market share and recurrence
Measurement
Reach & Frequency
Reach and frequency by media. Deduplication and net audience. Incrementality
Advertising Effectiveness
Brand lift and conversion lift studies based on real exposure data
Optimization
Optimization
Evaluate media plans so your investment works. Predict reach and frequency
CTV Landscape
Evaluation of the SVOD, ASVOD, BVOD, AVOD, video sharing, Social Media
Solutions
Resources
News

Efficiently allocate your advertising budget

CROSSMEDIA OPTIMIZER ®️

A solution for advertisers based on real crossmedia consumption data and multimedia advertising reach curves. Identify the media combination that maximizes reach and balances your campaign's frequency levels. Optimize your investment.

Select the most profitable media per reach point. Add ROI data, saturation, branding and performance metrics. The solution to design an efficient, data-driven, and independent media mix.

Identify the optimal media mix before launching your campaign

Predict the real reach of your campaign before launching it.

Identify the optimal frequency to effectively impact your audience, without saturating them.
Distribute your budget better with real exposure data, insights on advertising saturation and brand and business KPIs.

With Smartme Crossmedia®, generate smart, agnostic, and actionable media plans.

Crossmedia simulation

Before media contracting, calculate what reach (total and exclusive) each media will provide. Work with 'What if…' scenarios and plan with crossmedia data:

Break down the barriers of walled gardens or siloed measurement.
Take control of the media mix: what investment should I allocate to each medium based on its reach and my objectives?
Predict the exclusive reach and frequency you will obtain based on reliable and independent data for all media.

Build your plans with reliable data from all media: outdoor, TV, radio, CTV, display, online video, and social.

Discover everything Smartme can do for you