Rankings
Source of our data

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360º consumer
Access the most complete behavioural and contextual profiling, based on real data.
Media and Publicity
Single source media consumption and advertising efficiency measurement: Linear TV, CTV and HbbTV; Radio and Digital; OOH
Digital performance
Benchmarking of thousands of digital services monitored in real time.
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Telecoms
Travel & Transport
FMCG
Media & Entertainment
Insurance
Banking
Automotive
Social networks
Retail
Restaurants & Delivery
Jobs
Advertising
Utilities
Urban mobility

DIGITAL PERFORMANCE OBSERVATORY

Benchmarking of thousands of digital services

The first platform in Spain to openly and intuitively offer data about consumers' interaction with numerous digital products.

More than 20 thousand applications and 35 thousand websites

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FOLLOW MARKET EVOLUTION IN REAL TIME

Control which services are leading each sector

Our indexes have become the benchmark measurement tools to evaluate the digital performance of thousands of digital products, the digital situation of markets and their future evolution.

The MPIx®, Mobile performance Index, identifies the digital services with the best digital performance.

The SFIx®, Smartme Flash Index, detects digital unicorns and discovers new market trends before anyone else

The IGMobile®, General Mobile Index accurately checks each brand's market quota.

CUSTOMER CENTRICITY'S MOST INNOVATIVE INDEX.

Build better connections with your clients.

Get an omnichannel vision about how your clients and not clients use and rate the brand's different contact points.

More than 40 variables analyzed based in three essential aspects of the customer relationship: Brand, Product and Channel.

Measurement of Digital Products

Get a monthly summary on the digital health of your brand.

Discover the position of each brand: follow their position and digital evolution, and that of their competition, in real time.

Speed up your digital strategy: measure the true impact of your actions in the digital world.

CUSTOMER LOYALTY AS A KEY TO SUCCESS

Improve the Engagement of your customers.

Access daily metrics which directly influence your relationship with your customers:

Analyse and compare the functionality of your digital assets, compared with that of your competitors.
Detect key moments to communicate with them.
Discover how relevant you are compared with other players in the sector.
Identify what customer base you share with other digital services both in your sector and in others.

Regardless of what industry you're from, you will find all the information you need to get ahead on our platform.

Banking

Retail

Urban mobility

Travel & Transport

Insurance

Restaurants & Delivery

Telecoms

Media & Entertainment

Advertising

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We analyse the performance and evolution of digital banking in Spain.

19% of the Spanish digital population use investment apps and cryptocurrency. 83,2% of the Spanish digital population currently use financial apps, according to the latest results from our MPIx index ® for the second quarter of 2022.

360º consumer

Media and Publicity

Digital performance