Planning
360º Consumer
Interests and behavior based on digital footprint data and media consumption
Audience Planner
Locate audiences on TV, Social Media, CTV, and AOL, by Reach and Affinity
Digital Benchmark
Digital performance by sector. App diagnostics for major brands. Market share and recurrence
Measurement
Reach & Frequency
Reach and frequency by media. Deduplication and net audience. Incrementality
Advertising Effectiveness
Brand lift and conversion lift studies based on real exposure data
Optimization
Optimization
Evaluate media plans so your investment works. Predict reach and frequency
CTV Landscape
Evaluation of the SVOD, ASVOD, BVOD, AVOD, video sharing, Social Media
Solutions
Resources
News

TRIGGER THE RETURN ON YOUR ADVERTISING INVESTMENT

Make more accurate marketing decisions based on cross-media measurements

We are the sector benchmark in observational data technology of online and offline media consumption.
The most complete technology to deal with the current advertising ecosystem: audiomatching, navigation tracking, geolocation and tagging.
Next generation audience measurement, without relying on third-party cookies to track advertising campaigns.

A unified, comparable and independent source.

App and web visits

Advertising measurement

Crossmedia Audiences

Advertising effectiveness

Planning

We make media planning smarter than ever.

Get insights on how the different media reaches each target and discover the best combination in order to have incremental reach on the plan, based on deterministic data, comparable and unified metrics.

Get holistic, people-based data from real-time media consumption

Connect to data source by API or SaaS

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Measurement

We measure the entire campaign across all media to discover its reach and impact.

Analyze the real impact on a deduplicated audience.

Detect the effective frequency and know which media you should invest more in or which ones are saturated.

Discover the performance of Linear TV, CTV, Digital, Radio, Retail and OHH campaigns on the same individuals.

Access data distributed in SaaS and via API.

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Advertising effectiveness

We offer precise measurements to enhance the effectiveness of the campaign and maximize results

Measure the performance of an advertising campaign and corroborate its effectiveness in:

Brand recognition

Factors that determine conversion: traffic to the point of sale and digital activity (searches and web and app traffic).

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Optimization

Get an in-depth analysis and detect duplication penalties: development of algorithms that analyze users' complete consumption and find the best synergies between the media to reach them efficiently.

Access customizable cost structures: the ability to enter prices and costs of the different advertising impacts into the equation so that the algorithm works realistically and adapted to my media purchase.

Discover impacts qualification: track the effectiveness of the media in each phase of the funnel (in terms of awareness, attention, purchase intention, offline conversions and much more) to enter target levels in the desired audience coverage.

DISCOVER SMARTME CROSSMEDIA