TRIGGER THE RETURN ON YOUR ADVERTISING INVESTMENT

Make more accurate marketing decisions based on cross-media measurements

We are the sector benchmark in observational data technology of online and offline media consumption.
The most complete technology to deal with the current advertising ecosystem: audiomatching, navigation tracking, geolocation and tagging.
Next generation audience measurement, without relying on third-party cookies to track advertising campaigns.

A unified, comparable and independent source.

App and web visits

Advertising measurement

Crossmedia Audiences

Advertising effectiveness

PEOPLE BASED TECHNOLOGY FOR CROSSMEDIA MEASUREMENT

Advertising

Real-time Ad tracking.

Geolocations, OHH

Data obtained from the mobile's GPS with precise coordinates to determine the geolocation.

Apps, Webs and Searches

Detailed digital data and user browsing history.

TV Lineal, CTV, Radio and Audiovisual

TV, Radio and any audiovisual content consumption regardless of the device.

Surveys

Questions of any type: withdrawal, consideration, purchase intention, affinity.

Smart TV

Real-time use of any streaming TV application on the Smart TV

Planning

We make media planning smarter than ever.

Get insights on how the different media reaches each target and discover the best combination in order to have incremental reach on the plan, based on deterministic data, comparable and unified metrics.

Get holistic, people-based data from real-time media consumption

Connect to data source by API or SaaS

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Measurement

We measure the entire campaign across all media to discover its reach and impact.

Analyze the real impact on a deduplicated audience.

Detect the effective frequency and know which media you should invest more in or which ones are saturated.

Discover the performance of Linear TV, CTV, Digital, Radio, Retail and OHH campaigns on the same individuals.

Access data distributed in SaaS and via API.

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Advertising effectiveness

We offer precise measurements to enhance the effectiveness of the campaign and maximize results

Measure the performance of an advertising campaign and corroborate its effectiveness in:

Brand recognition

Factors that determine conversion: traffic to the point of sale and digital activity (searches and web and app traffic).

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Optimization

Get an in-depth analysis and detect duplication penalties: development of algorithms that analyze users' complete consumption and find the best synergies between the media to reach them efficiently.

Access customizable cost structures: the ability to enter prices and costs of the different advertising impacts into the equation so that the algorithm works realistically and adapted to my media purchase.

Discover impacts qualification: track the effectiveness of the media in each phase of the funnel (in terms of awareness, attention, purchase intention, offline conversions and much more) to enter target levels in the desired audience coverage.

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PEOPLE BASED TECHNOLOGY FOR CROSSMEDIA MEASUREMENT

Get an in-depth analysis and detect duplication penalties: development of algorithms that analyze users' complete consumption and find the best synergies between media to reach them efficiently.

360º consumer

Digital performance

Make more accurate marketing decisions based on cross-media measurements

PEOPLE BASED TECHNOLOGY FOR CROSSMEDIA MEASUREMENT

Advertising

Geolocations, OHH

Apps, Webs and Searches

TV Lineal, CTV, Radio and Audiovisual

Surveys

Smart TV

Planning

Measurement

Advertising effectiveness

Optimization

PEOPLE BASED TECHNOLOGY FOR CROSSMEDIA MEASUREMENT

Location

Data

Resources

Products