ENTER YOUR AUDIENCES IN ANY MEDIUM

Crossmedia Incremental Audience Locator

The planning solution that connects with your Audiences in any TV, RRSS, OTT, Retail Media and Digital Media.

Face up to the new reality of multiplatform consumption, easily and quickly identifying the combination of crossmedia supports that provides greater incremental coverage to the media plan, also taking into account The Affinity of the target with each support counts.

HOW DOES IT DO IT?

Identifies the media that bring the highest net coverage to the plan based on continuous data (24x7) of cross-media consumption of the same individuals on: TV channels, digital media, social platforms, OTTs, and radio stations.

In just 3 steps you will have your optimal media plan! We show you:

Select the target you want to impact.

Select the media you want to consider.

Identify the supports most relevant to your target and discover in just one click the media that provide the most incremental coverage to your plan.

smartme-step-img-secondary-Identify the <strong>supports most relevant to your target </strong> and discover in just one click the media that provide the most incremental coverage to </strong> your plan.

smartme-step-img-Identify the <strong>supports most relevant to your target </strong> and discover in just one click the media that provide the most incremental coverage to </strong> your plan.

The challenges that inspired us to build the Audience Locator:

To know the media with which audiences are more in tune.

Audiences interests evolve, the emergence of new platforms changes their preferences, and market players must follow these changes in real time to ensure that your advertising campaigns have the desired impact on the target audience you want to reach.

Achieve greater incremental coverage with the same budget.

Media consumption has changed. What has not changed is the advertising budget. Agencies and advertisers need to know precisely where they should invest their budget to achieve the highest net coverages and, consequently, boost the return on their advertising investment.

Avoid media overlaps.

In this multi-platform environment, it is especially important to detect the overlap between media to avoid spending a large part of the budget re-impacting the same audience in different channels.

Detect changes in the crossmedia consumption of audiences.

it is crucial to have an omnichannel vision of the complete media consumption of audiences , whether Linear TV, CTV, Digital, Radio or Outdoor, in order to make agile decisions to ensure the success of the campaign.

360º consumer

Digital performance

ENTER YOUR AUDIENCES IN ANY MEDIUM

Crossmedia Incremental Audience Locator

HOW DOES IT DO IT?

In just 3 steps you will have your optimal media plan! We show you:

The challenges that inspired us to build the Audience Locator:

To know the media with which audiences are more in tune.

Achieve greater incremental coverage with the same budget.

Avoid media overlaps.

Detect changes in the crossmedia consumption of audiences.

Location

Data

Resources

Products